“…Decision-making process may differ according to the characteristics of parents and children (Huston, Chang & Gennetian, 2002;Peyton, Jacobs, O'Brien& Roy, 2001). For this reason, while a family prefers an early childhood education institution, another family may choose another institution due to different reasons and preference factors may be highly personal (Glenn-Applegate, Pentimonti & Justice, 2011).As parents are key stakeholders in enrolling their children in preschool education institutions, decision-making processes and causes should be understood better in the designation of programs to promote more equal access of children to highquality early childhood education services (Forry, Simkin, Wheeler & Bock, 2013;Navarro-Cruz & Luschei, 2020). For example, satisfied parents are in a tendency to become loyal and faithful to the schools in which their children are enrolled (Daphina & Begi, 2020).…”