Quality of Olympics opening ceremony: Tourism behavioural intention of international spectators

Choi, Il-Young; Choi, Hyunju; Lee, Jong-Yoon; Jung, Seung-Hye; An, Byong-Ju; Kim, Joon-ho

doi:10.1080/14330237.2019.1568082

Cited by 11 publications

(11 citation statements)

References 40 publications

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“…In addition, hierarchical analysis was performed to further generalize and support the statistical analysis results. Moreover, we controlled for the possible confounding effect of demographic characteristics (gender, age and income level) by creating dummy variables for them (Choi et al , 2020; Choi et al , 2019a; Choi et al , 2019b; Choi et al , 2017; Kim et al , 2018; Kim et al , 2020a; Kim et al , 2019b; Kim et al , 2020b; Meng et al , 2018; Seok et al , 2018). The results of the hierarchical analysis are included in the Appendix.…”

Section: Resultsmentioning

confidence: 99%

“…In addition, hierarchical analysis was performed to further generalize and support the statistical analysis results. Moreover, we controlled for the possible confounding effect of demographic characteristics (gender, age and income level) by creating dummy variables for them Choi et al, 2019a;Choi et al, 2019b;Choi et al, 2017;Kim et al, 2018; This study tested the research hypotheses using SPSS 22.0/ AMOS 22.0. According to the results shown in Table 4, the model fit x 2 = 289.838, df = 96, x 2 /df = 3.019, p-value = 0.000, goodness-of-fit index = 0.944, normed fit index = 0.952, comparative fit index = 0.967 and root mean square error of approximation = 0.058; as such, the analysis results were appropriate.…”

Section: Testing Of Research Hypothesesmentioning

confidence: 99%

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Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

Kwon

Jung

Choi

et al. 2020

JPBM

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Purpose This study aims to empirically analyze the effects of marketing communications, such as advertisement/promotion and social network service (SNS) content, on consumer engagement (CE), brand trust and brand loyalty. Design/methodology/approach The study’s participants were 230 US and 376 Korean consumers who have used (i.e. contacted) a food service establishment (i.e. family restaurant) at least once before and who continue to use an SNS (e.g. Facebook and Instagram). This study conducted a hypothesis test using structural equation modeling analysis. In addition, hierarchical analysis was performed to further generalize and support the statistical analysis results. Findings Advertisement/promotion and SNS content have a statistically significant positive effect on CE. Advertisement/promotion has a statistically significant positive effect on brand trust, and SNS content has a statistically significant negative effect on brand trust. CE has a statistically significant positive effect on brand trust, and CE and brand trust have a statistically significant positive effect on brand loyalty. No statistically significant differences were shown between the US and Korean consumer groups (critical ratios for difference of path coefficient < ± 1.96). The hypothesis test results of the structural equation model analysis and hierarchical analysis were the same for the entire group. Originality/value The findings indicate that the overall mediating role of CE is important. To the best of the authors’ knowledge, this is the first study to investigate which marketing communication channels are most effective in the restaurant sector.

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Section: Resultsmentioning

confidence: 99%

“…In addition, hierarchical analysis was performed to further generalize and support the statistical analysis results. Moreover, we controlled for the possible confounding effect of demographic characteristics (gender, age and income level) by creating dummy variables for them Choi et al, 2019a;Choi et al, 2019b;Choi et al, 2017;Kim et al, 2018; This study tested the research hypotheses using SPSS 22.0/ AMOS 22.0. According to the results shown in Table 4, the model fit x 2 = 289.838, df = 96, x 2 /df = 3.019, p-value = 0.000, goodness-of-fit index = 0.944, normed fit index = 0.952, comparative fit index = 0.967 and root mean square error of approximation = 0.058; as such, the analysis results were appropriate.…”

Section: Testing Of Research Hypothesesmentioning

confidence: 99%

Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

Kwon

Jung

Choi

et al. 2020

JPBM

Self Cite

View full text Add to dashboard Cite

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“…The questionnaire is modified based on previous studies and experts’ advice to make it more efficient. It is divided into two parts: GLO items ( Hung, 2014 ; Su et al, 2017 ; tom Dieck et al, 2018 ; Su, 2020 ; Li et al, 2021 ); and technology acceptance measurement items ( Davis, 1989 ; Meng et al, 2018 ; Choi et al, 2019 ; Venkatesh, 2000 ; Venkatesh and Davis, 2000 ; Venkatesh et al, 2003 ). Its contents were checked by four experts, of whom two were museum planning curation experts, one was a HCI researcher and one was a lantern craftsman.…”

Section: Research Methodology and Hypothesesmentioning

confidence: 99%

Research on Relevant Dimensions of Tourism Experience of Intangible Cultural Heritage Lantern Festival: Integrating Generic Learning Outcomes With the Technology Acceptance Model

Chen

Kang

et al. 2022

Front. Psychol.

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The lantern exhibition at the Lantern Festival is an important traditional festival in Taiwan. Visitors play an important role in the promotion and sustainable development of intangible cultural heritage (ICH). In recent years, the involvement of digital technology in traditional lantern design and shows has contributed to the protection, inheritance, and promotion of ICH, there remains less research on using augmented reality (AR) with ICH tourism. In this study, AR is used for ICH lantern exhibition to discuss the learning experience in lantern tourism and the relationship between technology acceptance and satisfaction from the perspective of visitors, as well as evaluate what AR has on improving visitors’ awareness and learning experience. Then, primary variables of the technology acceptance model (TAM) are combined with generic learning outcomes (GLOs) to integrate ICH, education, and technology to expand TAM, building a new model to study the ICH learning experience. A questionnaire and observation are used. Respondents are visitors participating in the AR lantern exhibition in Taiwan, which is designed by the author. There is a total of 200 questionnaires collected in the end. The result shows that knowledge and understanding (KU), attitudes and values (AV), activity, behavior, and progression (ABP), and enjoyment, inspiration, and creativity (EIC) from GLOs have a positive effect on technology acceptance and actual use (AU). Therefore, visitors are satisfied with innovative and interesting technology learning experiences, enhancing learning interest and results. Besides, the interaction of the AR system improves visitors’ learning motivation, which shows the combination of AR technology with ICH tourism helps improve cultural awareness.

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“…Tourist behavioral intention is a person's intention to visit a certain place, and it is the probability of carrying out the plan or belief. In other words, a person's decision to visit a tourist site based on a personal belief leads to an actual visit [17,28,66]. As such, tourist behavioral intention in the tourism industry is the decision made based on the willingness to visit a particular place.…”

Section: Tourist Behavioral Intentionmentioning

confidence: 99%

“…As such, tourist behavioral intention in the tourism industry is the decision made based on the willingness to visit a particular place. Therefore, the main goal of tourist site marketing is to encourage consumers to set a tourist behavioral intention [17,28,66]. In this study, we define "tourist behavioral intention" as a thought or plan to travel to Korea in person.…”

Section: Tourist Behavioral Intentionmentioning

confidence: 99%

The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention

Kim

Park

et al. 2022

Sustainability

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This study aims to understand the impact of six success factors of K-pop on the national image of Korea perceived by global viewers and SNS citizenship behavior. In addition, this study seeks to validate the impact of the national image of Korea/SNS citizenship behavior, as defined in the foregoing, on tourist behavioral intention. Our analysis was conducted within the theoretical frameworks of the SERVQUAL, Image Theory, and the Theory of Planned Behavior. To that end, 1247 global viewers (eight countries) who have listened, watched and searched for information on K-pop are surveyed. Four statistical programs (SPSS/SmartPLS/GSCA Pro/JASP) are used for regression analysis and structural equation modeling. The results indicate the following. (1) Four K-pop success factors (producers, casting, producing/promotion, and contents) demonstrate a statistically significant positive influence on national image. (2) Two K-pop success factors (casting and producing/promotion) demonstrate a statistically significant positive influence on SNS citizenship behavior. In addition, K-pop contents has a statistically significant positive influence on SNS citizenship behavior (only in SPSS). (3) National image has a statistically significant positive influence on SNS citizenship behavior; and national image and SNS citizenship behavior have a statistically significant positive influence on tourist behavioral intention. As an exemplary cultural product, K-pop is creating economic added value. It is necessary to establish the measures to integrate K-pop in product planning and PR for sustainable marketing for Hallyu tourism.

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Quality of Olympics opening ceremony: Tourism behavioural intention of international spectators

Cited by 11 publications

References 40 publications

Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

Research on Relevant Dimensions of Tourism Experience of Intangible Cultural Heritage Lantern Festival: Integrating Generic Learning Outcomes With the Technology Acceptance Model

The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention

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