Quality of Information and Marketing of Rural Tourism Experience

Abstract

Investing in quality information contributes to the relationship between demand and suply. In this sense, this paper’s objective is to analyze the quality of the information generated by the social media (Instagram) of the Acolhida na Colônia association, based on the categories and dimensions proposed by Huang et al., (1999). To identify the relevance of each attribute in the consumers’ perception, categories and dimensions for quality information were analyzed based on the user’s vision and semantic criteria. The main results revealed the difference in the quality of Instagram from the families who participated in the training. The quality of images and content of property’s posts has also fed the Association’s institutional Instagram. However, there is a need to expand the amount of information and constant updating.

Opportunities for integrated development of rural tourism enterprises, agriculture, local industry and services in rural areas in the municipality of Mineralni Bani

“…As indicated above, in the municipality of Mineralni Bani, there is a movement of the population mostly within the municipality. So, the integration between rural tourism and other activities supports the economic revitalization of the area, preserves and stabilizes the small settlements and improves the lives of the people in them [23].…”