“…Although benchmarking may take many forms, at its core, it entails a “process of identifying, capturing, and leveraging knowledge” and “continuously measuring and comparing one's business processes against comparable processes…that will help the organization identify and implement improvements” (Bhutta and Huq, : 255‐256). For a more comprehensive review of the topic and its potential applications, please see Bhutta and Huq, ; Elmuti and Kathawala, ; Feigenbaum, ; Grabs, ; Maurici et al., ; or Smithson, Birks, Harrison, Nair, and Hitchins, ).…”