Quality Function Deployment in the Organic Animal Food Sector: Application to Poultry Meat

Naspetti, Simona; Alberti, Francesca; Solfanelli, Francesco

doi:10.4081/ijas.2015.4050

Cited by 10 publications

(16 citation statements)

References 20 publications

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“…Understanding quality demands and integrating them within the entire meat chain is essential for all meat chain stakeholders (Simons et al, 2003;Sepúlveda et al, 2011). The perception of food quality has changed over the years, and it became a multidimensional and a dynamic concept (Naspetti et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

“…Limited studies analyzed consumer-perceived quality characteristics about chicken meat and chicken meat products (Skunca et al, 2017). QFD was a subject of investigation of bulgogi bovine meat by Park et al (2012), and organic poultry meat (Naspetti et al, 2015). Factors that affect quality of poultry meat are complex, but controllable throughout the supply chain, mainly during farm production, slaughtering and meat processing phases (Naspetti et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

“…QFD was a subject of investigation of bulgogi bovine meat by Park et al (2012), and organic poultry meat (Naspetti et al, 2015). Factors that affect quality of poultry meat are complex, but controllable throughout the supply chain, mainly during farm production, slaughtering and meat processing phases (Naspetti et al, 2015). However, the analysis of various aspects of quality related to all actors in the chicken meat supply chain was not fully investigated.…”

Section: Introductionmentioning

confidence: 99%

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Transformation of quality aspects throughout the chicken meat supply chain

Đjekić

Skunca

Nastasijević³

et al. 2018

BFJ

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Purpose The purpose of this paper is to analyze perceptions of quality in the chicken meat supply chain. Design/methodology/approach This survey covered 74 different farms, slaughterhouses, meat processors, and retailers and 500 consumers, using two methods. From the farm to retail, analysis covered “customer – supplier” viewpoints in different stages of the supply chain. From the consumers to the farms, the quality function deployment method was used. Five houses of quality have been developed using the Delphi method to synthesize the opinions of experts. Findings Farm-slaughter comparison shows that final weight at farm gate and animal welfare are the most important quality attributes. The quality aspect important for slaughterhouses and meat processors is the cold chain. Retailers and meat processors highlight the portfolio of various chicken meat products as their most important quality attribute. At the points of sale, shelf illumination and product placement are prevailing. Research limitations/implications The results suggest that there are different views on quality by all actors in the supply chain, from quality of chicken meat, food safety and quality of service in retail to profitability and animal welfare. Practical implications The paper enhances simplicity in analyzing quality aspects of different types of meat supply chains. This methodology enables a synergy of value chain promotion with other quality development approaches. It also creates possibilities for policy makers to improve competitiveness strategies. Originality/value Application of a similar approach to other parts of the food chain could offer a better insight into the transformation of quality.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Transformation of quality aspects throughout the chicken meat supply chain

Đjekić

Skunca

Nastasijević³

et al. 2018

BFJ

View full text Add to dashboard Cite

show abstract

“…Currently, companies around the world, Europe, China, India, and some nations of Latin America applies QFD for better performance in the competitive market (Yusuf and Gunasekaran, 2007). QFD has been applied as a tool to: improve quality of chemotherapy unit services (Hashemi et al, 2015), determine the best marketing strategy for the tube forming industry (Kulkarni et al, 2015), enhance healthcare infrastructure development (Dehe and Bamford 2017), evaluate consumer's perception on poultry foods (Naspetti, et al, 2015), improvement of academic curriculum design (Abuzid, 2017) and to determine the standard of service by consumer's needs (Purba, et al, 2018). However, there are a few studies on the application of QFD for the improvement of garment designs.…”

Section: Literature Reviewmentioning

confidence: 99%

An Integrated QFD-FEA Framework for Evaluation of Nigeria Garment Designs

Opaleye

Kolawole

Opaleye³

2020

ESJ

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Consumers' perceived quality of imported product has been an impediment to business in the Nigeria garment industry. To improve patronage of made-in-Nigeria garment designs, the first step is to understand what the consumer expects, then proffer ways to meet this expectation through product redesign or improvement of the garment mass production process. The purpose of this study is to investigate drivers of consumers' value for typical Nigerian garment design (NGD). Using survey data from 522 respondents, an integrated quality function deployment (QFD) and functional, expressive and aesthetic (FEA) Consumer Needs methodology helps to minimize incorrect understanding of potential consumer's requirements in mass produced garments. Out of the sixteen identified quality characteristics, six themes emerged as drivers of consumer's satisfaction: (1) Style variety (2) Dimensions (3) Finishing (4) Fabric quality (5) Garment Durability and (6) Aesthetics. Existing NGD is found to lead foreign designs in terms of its acceptance for informal events, style variety and fit while there is a need for improvement of other quality characteristics. Local designers may consider adoption of QFD-FEA framework to improve quality of NGD, overall customer's acceptance and NGD mass production process. A conceptual model of NGD acceptance in the context of consumer's inherent characteristics, social and the business environment is proposed.

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“…In the past, fewer researchers have been interested in factors affecting meat consumption when compared with the researcher on consumer perceptions of quality of the meat. The perception of food quality is changing with each passing year and it has become more dynamic but also more complexes (Naspetti et al, 2015). However, scientific studies and public debate on the ethical and environmental aspects of meat production and consumption can influence consumer perspectives on meat (Mayfield et al, 2007;Dokuzlu, 2013;İnci et al, 2014;Bryant et al, 2019;Şengül and Zeybek, 2020).…”

Section: Introductionmentioning

confidence: 99%

Effects of Allegations Regarding the Use of Antibiotics and Hormones in Diets on Consumer Perceptions, Attitudes and Behaviors towards Broiler Meat Consumption

Karasu

Öztürk

2021

Turkish JAF Sci.Tech.

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This research has been carried out to determine the effects of the current misinformation (hormone, antibiotic, feed additives and growth of broiler chickens in a short period) on consumers' view of the poultry meat sector. The survey was conducted in Istanbul province which better reflects the socio-cultural and socio-economic structure of Turkey, and with different demographic structure of 384 people face to face survey method was applied. Questions were asked to determine whether antibiotics and hormones were used in the diet of broiler chickens, and consumers' perceptions, attitudes and behaviors about the reliability of chicken meat. According to the results of the study, 73.4% of the consumers stated that they did not know about the contents of broiler diets. A big majority of the consumers (88.3%) stated that they think hormone is used and 84.6% think antibiotics is used in the feeding of broiler chickens. 78.4% of consumers surveyed stated that they think that broiler chickens are not fed with healthy feed. Also, 70.6% of consumers stated that rapid growth was due to use of antibiotics and hormones. Although the use of hormones and antibiotics as growth promoters in poultry feeds is prohibited, consumers think that they are used as additives and broiler meat is not safe food. According to these results, creating a positive effect on the purchasing decisions of the consumers is important for the sustainability and future of the sector.

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Quality Function Deployment in the Organic Animal Food Sector: Application to Poultry Meat

Cited by 10 publications

References 20 publications

Transformation of quality aspects throughout the chicken meat supply chain

Transformation of quality aspects throughout the chicken meat supply chain

An Integrated QFD-FEA Framework for Evaluation of Nigeria Garment Designs

Effects of Allegations Regarding the Use of Antibiotics and Hormones in Diets on Consumer Perceptions, Attitudes and Behaviors towards Broiler Meat Consumption

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