2008
DOI: 10.1080/00076790701785664
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Quality control: The origins of the Australian Consumers' Association

Abstract: The Australian Consumers' Association (ACA) was formed in 1959 in response to increasing market competition, falling product standards and mass manipulation by marketers. Despite being the first, largest and most influential consumer organization in Australia, the Association and the origin of the Australian consumer movement have been little studied. From its inception, the ACA acted as mass production's quality controller, directing its fire against the mass marketing methods that obscured rational consumer … Show more

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Cited by 5 publications
(2 citation statements)
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“…35 Established to increase consumer information and informed purchase decisions (McLeod 2008), the organisation has expanded to include periodic campaigning.…”
Section: Yearmentioning
confidence: 99%
“…35 Established to increase consumer information and informed purchase decisions (McLeod 2008), the organisation has expanded to include periodic campaigning.…”
Section: Yearmentioning
confidence: 99%
“…Australian women became entangled in consumer culture from the end of the nineteenth century, explicitly targeted by manufacturers and retailers who used enticements such as sex, modernity and the pleasures of shopping (Conor, 2004; Kingston, 1994; Reekie, 2003; Smart, 1995; 2006; McLeod, 2008; Crawford et al , 2010). Newspaper proprietors and the advertisers that supported their publications soon realised the potential of a woman-focussed paper.…”
Section: Advertising In the Budgetmentioning
confidence: 99%