Abstract:The COVID-19 shutdown was a destructive disruption of the higher education institutions of the United States. It also caused the creation of new capabilities that colleges and universities can use to better reach underserved potential students. College presidents are normally faced with the difficult task of devising a strategy that aligns the unique sets of resources that are at their disposal to the needs of current and potential students. A major challenge for collegiate leaders is to measure and balance th… Show more
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