“…However, LATAM institutions interested in adopting LA services have to deal with several challenges related to the use of educational data (Alexander et al ., 2019). First, there is a limited number of LA researchers and LA initiatives in the region (Cobo & Aguerrebere, 2018; Lemos dos Santos, Cechinel, Carvalho Nunes & Ochoa, 2017), so institutions do not usually have data experts who know how to use LA or managers and teaching staff with data analysis and interpretation skills (Fischman & Ott, 2018; Lemaitre, 2017). Second, LATAM lacks regional policies such as the European General Data Protection Regulation (GDPR) to ensure procedures of data protection in institutions (Cobo & Aguerrebere, 2018).…”