Purpose: The purpose of this paper is to study how to resolve conflicts among major the stakeholders using the Kano et al. (1984) model so as to improve the quality of higher education (HE).Design/Methodology/Approach: The study presented in this paper was part of an action research study. The empirical material was collected by various methods (interviews and survey) in private and public higher education institutions in Accra, Ghana. The respondents included academic leaders, administrators, teachers and students.
Findings:The study shows that incorporating a view of major stakeholder expectations in a Kano et al. (1984) model could help resolve conflicts, and prioritize the stakeholder needs.Practical Implications: The outcome of this paper could aid higher education administrators (HEAs) improve the existing planning processes and help resolve needs (critical to quality-CTQ) of other major stakeholders with some social benefits.Originality/Value: This paper expounds on applying the Kano et al. (1984) model based on major stakeholder expectations in the higher education system to achieve quality. While a number of papers have been published on the applications of Kano et al. (1984) model, scarcely have one used the model to resolve conflicts among major the stakeholders in the HE system. This approach appears to overcome a gap, identified in an earlier research.