Quality and value network marketing travel clubs

Feng, Ruomei; Morrison, Alastair M.

doi:10.1016/j.annals.2007.01.006

Cited by 34 publications

(26 citation statements)

References 58 publications

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“…Active interactions should be in focus in relationships as should commitment to the brand and emotional involvement, according to Gilbert (1996 in Feng andMorrison, 2007). Gummesson (2006) also points out core variables in contemporary marketing: relationships, networks and interactions.…”

Section: Members and Memberships From A Relationship Marketing Perspementioning

confidence: 99%

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Members in Tourism Settings – Their Motivations, Behaviours and Roles

Olsson

2013

Scandinavian Journal of Hospitality and Tourism

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Memberships are used as competitive marketing tools to retain customers and build relationships across a wide variety of organizations and sectors. Membership research is an emergent multidisciplinary field of interest for scholars representing different disciplines.This thesis studies members and memberships at nonprofit organizations in tourism settings from a relationship marketing perspective. The four studies that make up this thesis explore the membership phenomenon with the aim to get insight into why individuals choose to become members, why they stay on as members, and how members interact and use their memberships. The overall objective is therefore to explore motivations related to memberships and how this is reflected in different member behaviours and member roles within tourism settings.Anna Karin Olsson is a lecturer and researcher in business administration at University West. Members in Tourism Settings ABSTRACTMembership programs are widely-used marketing tools. Many customers belong to a number of different membership programs across a variety of organizations and contexts. Memberships are based on the idea of mutual benefits of a relationship. Memberships in general offer tangible and intangible benefits such as free admission, discounts, special offers or access to special services, and a sense of belonging and identity. General organizational benefits of memberships besides customers are funding, fee revenue, legitimacy, and various kinds of member support. Memberships are used as competitive relationship marketing tools to retain customers, build relationships and encourage member participation. Many memberships have developed from merely being reward programs into an attempt to create emotional bonds based on calculative and affective commitment.Research into memberships is an emergent multidisciplinary field of interest for practitioners and scholars representing different disciplines. This thesis is delimited to study members and memberships at nonprofit organizations within tourism settings from a relationship marketing perspective. The aim is to get insight into why individuals choose to become members, why they stay on as members, and how members interact and use their memberships. The overall objective is therefore to explore motivations related to memberships and how this is reflected in different member behaviours and member roles within tourism settings. Throughout this thesis a mixed-method research approach was applied combining qualitative and quantitative research to explore the membership phenomenon. This thesis is comprised of four studies based on data from an explorative pre-study (12 respondents), a questionnaire survey (755 respondents), and a Nordic cross-case study (37 respondents).Findings showed member motivations, behaviours and roles within the tourism system. Member motivations were identified as altruistic (doing good for others), self-interest (doing good for yourself) and social (doing good with others). Findings further showed member interactions with othe...

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Section: Members and Memberships From A Relationship Marketing Perspementioning

confidence: 99%

“…Memberships are viewed as important competitive marketing tools used to retain customers and build relationships (see e.g. Bhattacharya, Rao and Glynn, 1995;Feng and Morrison, 2007).…”

Section: Introductionmentioning

confidence: 99%

Members in Tourism Settings – Their Motivations, Behaviours and Roles

Olsson

2013

Scandinavian Journal of Hospitality and Tourism

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“…Memberships are viewed as important competitive marketing tools (see e.g. Bhattacharya, Hayagreeva, & Glynn, 1995;Feng & Morrison, 2007) since the ability to retain visitors and build relationships through memberships is a vital strategic factor when the market is characterised by increasing competition, saturation, and well informed consumers (see e.g. Butscher, 2002).…”

Section: Introductionmentioning

confidence: 99%

A Tourist Attraction’s Members: Their Motivations, Relations and Roles

Olsson

2010

Scandinavian Journal of Hospitality and Tourism

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“…Within general value literature, Zeithaml (1988) stated that value could be defined as "the consumer's overall assessment of the utility of a product (or service) based on perceptions of what is received and what is given" (Zeithaml, 1988, p. 14). This relatively early definition of perceived value has been the most widely accepted one throughout the study of value in tourism (Chen & Tsai, 2008;Gallarza & Gil, 2008;Feng & Morrison 2007;Um, Chon & Ro, 2006;Petrick, 2004). This definition also fueled a great deal of literature on the "get versus give" trade off in the tourism experience (Gallarza & Gil, 2008).…”

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confidence: 99%

“…In last decade, there have been several studies investigating the different dimensions of value in tourism (Babin & Kim, 2001;Petrick, 2002Petrick, , 2003Al-Sabbahy, Ekinci & Riley, 2004;Duman & Mattila, 2005;Sánchez et al, 2006;Feng & Morrison;Gallarza & Gil, 2006;Sparks, Butcher & Bradely, 2008;Williams & Soutar, 2009;Wu & Liang, 2009;Kim, Kim and Goh, 2011). Many of these researchers have used or adapted the scales and/or typologies that have been applied outside of tourism (e.g.…”

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confidence: 99%