Quality and price setting of high-tech goods

Gorodnichenko, Yuriy; Talavera, Oleksandr; Vu, Nam

doi:10.1016/j.econmod.2021.02.010

Cited by 3 publications

(2 citation statements)

References 39 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The findings of the current study also support the current body of knowledge that found that price is seen as the only component of the marketing mix that generates revenues for the businesses while other marketing mix elements incur costs (Gorodnichenko et al, 2021;Liu, 2022). These results support the literature that notes that price is a fundamental element that can greatly impact the success of a marketing strategy (Lahtinen et al, 2020).…”

Section: Discussion Of the Resultssupporting

confidence: 88%

Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

Mvunabandi,

Nomala,

Gadzikwa

2024

IRMM

View full text Add to dashboard Cite

Motivated by lack of empirical research on how the marketing mix (price, place, product promotion, process, packaging, physical evidence, people, programming and partnership) directly or indirectly enhance the women’s business viability and sustainability in South Africa and elsewhere. This research empirically investigated how marketing mix can be used to enhance women’s business viability among 301 registered business owners trained in marketing and participated in the survey and answered details questions focusing on Limpopo province -South Africa. AIDA theory, diffusion of innovation theory and Marketing Mix Theory underpinned the study. Quantitative descriptive survey research strategy was adopted, Robustness analysis was entirely performed using SPSS version 28. The study’s findings were that women’s businesses in Musina and Blouberg in Limpopo province use the 10Ps. The four most used marketing strategies were, price, place promotion and product. The averagely used marketing strategies were: people, packaging, programming, physical evidence and partnership. This study contributes to the current body of knowledge and further contributes to the use of 10Ps marketing mix strategies and framework by women’s businesses. The study’s main implication is that business entities may not achieve their full financial performance potential due to little or no attention to the use of 10Ps marketing mix components and training. This study provides robust recommendations and insights into marketing practices applicable to other business entities globally.

show abstract

Section: Discussion Of the Resultssupporting

confidence: 88%

Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

Mvunabandi,

Nomala,

Gadzikwa

2024

IRMM

View full text Add to dashboard Cite

show abstract

“…Research on pricing using posted (scraped) price data has provided useful information about the dynamics of competition in online markets, as well as their possible use to derive price indices (Alderighi et al, 2015;Cavallo et al, 2018;Cavallo, 2018;Escobari, 2012;Gorodnichenko and Talavera, 2017;Gorodnichenko et al, 2018Gorodnichenko et al, , 2021Williams, 2022). The reliance on posted prices may raise the concern that they do not correspond to actual prices at which firms expect to make a sale.…”

Section: Introductionmentioning

confidence: 99%

Sticky Price for Declining Risk? Business Strategies with “Behavioral” Customers in the Hotel Industry

Lacetera

Piga

Zirulia

2021

View full text Add to dashboard Cite

show abstract

Sticky price for declining risk? Business strategies with “behavioral” customers in the hotel industry

Lacetera,

Piga,

Zirulia

2024

Economics Manag Strategy

View full text Add to dashboard Cite

Using data from about 25 million hotel room postings in four countries, we document that rather than decreasing to zero as the likelihood of cancellation declines, the difference between the prices for refundable and nonrefundable reservations remains positive at roughly 10%–15% of the full price. A model where travelers have different willingness to pay and some of them overestimate the probability to cancel their trip explains these price‐setting patterns more consistently than alternative interpretations. We denote these business strategies as naiveté‐based price discrimination. Our data and theory, therefore, show that this form of apparent inertial behavior of companies regarding a major strategic variable can be an intentional managerial choice. We demonstrate, finally, that this profit‐enhancing commitment to limited flexibility may also benefit customers in some cases, by expanding the reach of the market. Thus, strategies that rely on cognitive biases on the demand side may not necessarily exploit consumers.

show abstract

Quality and price setting of high-tech goods

Cited by 3 publications

References 39 publications

Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

Sticky Price for Declining Risk? Business Strategies with “Behavioral” Customers in the Hotel Industry

Sticky price for declining risk? Business strategies with “behavioral” customers in the hotel industry

Contact Info

Product

Resources

About