Qualitative Research Parameters in Studies on Frugal Innovation
Ana Paula Provin,
Anelise Leal Vieira Cubas,
Ana Regina de Aguiar Dutra
et al.
Abstract:Frugal innovation (FI) is a recent topic in the scientific literature and it was introduced in relation to management studies. According to scholars, FI is a promising way to serve low-income people who cannot afford conventional products, especially those in developing countries, and to address the urgent need to rethink how resources can be used effectively to operate a sustainable business in the emerging global scenario. This systematic literature review article investigates how the use of qualitative rese… Show more
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