Qualitative Research Methods for Media Studies

Brennen, Bonnie

doi:10.4324/9780203086490

Cited by 63 publications

(52 citation statements)

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“…In terms of the analytical procedure, this work adopts thematic analysis with a hint of critical discourse analysis (Brennen, 2017;Machin & Mayr, 2012). With regard to translation, the Korean newspapers were studied in the original language, then the nuance and meanings were translated into English (Kim K.-Y.…”

Section: These Includementioning

confidence: 99%

Olympic Ceremony and Diplomacy: South Korean, North Korean, and British Media Coverage of the 2018 Olympic Winter Games’ Opening and Closing Ceremonies

Lee

2019

Communication & Sport

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In this article, I examined South Korean, North Korean, and British newspaper coverage of the opening and closing ceremonies of the 2018 Winter Olympics in order to identify the diplomatic gestures and conduct presented during these ceremonial events. This study looks at three diplomatically important components of the opening and closing ceremonies: artistic performance, a parade of nations, and the presence of world leaders. The media coverage of these components reveals that (1) the dissemination of a message of peace and unity, (2) the representation of unified Korean identity and Korean cultural heritage, and (3) the communication and negotiation between the high-level state officials are the three most visible acts of diplomacy at these celebrational occasions of the 2018 PyeongChang Winter Olympics. In effect, the combination of cultural diplomacy, sport diplomacy, and interstate diplomacy is actively at work during these ritualistic events. Therefore, the Olympic ceremonies present a global podium where dynamic and dramatic games of diplomacy take place.

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Section: These Includementioning

confidence: 99%

Olympic Ceremony and Diplomacy: South Korean, North Korean, and British Media Coverage of the 2018 Olympic Winter Games’ Opening and Closing Ceremonies

Lee

2019

Communication & Sport

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“…Oral history interviews follow a similar pattern to the traditional interview, with participants often being referred to as the narrator rather than participant or interviewee because this technique encourages individuals to talk about their lives. While the traditional interview sees the interviewer in control of the process, however adaptable and flexible that process might be, the oral history interview shifts this dynamic in order to 'allow the narrator to take the interview in the direction he or she wants to go' (Brennen 2012). This process demands time and emotional commitment from both interviewer and narrator, because unlike the interview technique, the relationship between these parties is crucial and depends on a rapport being allowed to develop prior to the first recorded oral history.…”

Section: Interviews and Focus Group Discussionmentioning

confidence: 99%

“…Ethnographies demand that researchers observe, talk to and interact with people in their natural environments, be it where they work, socialise or their domestic space in order to 'learn about the explicit and tacit realms of their experiences, routines and practices' (Brennen 2012). For those projects where a form of participant observation is crucial, this seems a useful addition to the methodological choices currently on offer within the fields of media and motherhood studies.…”

Section: Observation Ethnographies and Netnographiesmentioning

confidence: 99%

Mothers on Mothers

Feasey¹

2016

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Audience and reception studiesThat said, there is a small number of theorists who have, since the emergence of feminist media studies sought to redress the balance, and put audiences front and centre of their research, drawing on a range of questionnaires, interviews, focus groups and surveys. This work has to be applauded for its contribution to the fields of gender, media, sociology and motherhood studies because, 'critical readings of "texts" mean nothing without at least some attempt at ethnography -how people actually watch TV, for example' (Wolff 1993).Janice Radway's seminal Reading the Romance: Women, Patriarchy and Popular Literature (1984/1991) was groundbreaking for its ethnographic study of a group of longstanding female romance novel readers in a Midwestern American city. At a time when much feminist theory derided popular romances for their patriarchal narratives of male domination and female submission, Radway looked to challenge such research by considering the ways in which readers made sense of and found pleasure within these seemingly ephemeral volumes. Radway combined reader-response criticism with anthropology and feminist psychology, in order to discover why romance readers remained loyal to their chosen genre texts. She asked readers to explore their own reading practices rather than to make assumptions on their behalf. Radway discovered that these women devoted endless time to their families, yet received little attention in return. From this perspective then, these women looked to romance fiction as an escape from their mundane domestic routines, focusing on a caring and tender hero who provided the much-needed attention that they felt was missing from their lived reality. By speaking to the readers themselves, Radway discovered that romance readers were not, as previously assumed, passive recipients of fairy-tale narratives, but rather, frustrated wives and mothers who admired strong, resilient and intelligent heroines, heroines who defied the expected stereotype of the genre. Through focus group debate and continued discussion with these women, Radway came to understand how these readers turned to these ostensibly patriarchal texts at times of

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“…In this study, the researcher identified and analyzed the frames evident in each of the selected novels, engaging in a form of media research that looks for "traces of a socially constructed reality, which may be understood by considering the words, concepts, ideas, themes and issues that reside in texts as they are considered within a particular cultural context" (Brennen, 2013, p. 193). This type of analysis seeks to find meaning and reason behind the ways that written language aids us in creating our "social realities" (Brennen, 2013). As a researcher, one must attend to the context in which the text is situated in order to "seek out insights regarding the historical, cultural and economic relationships that exist between a text and a specific society at a particular place in time" (Brennen, 2013).…”

Section: Narrative Analysismentioning

confidence: 99%

“…This type of analysis seeks to find meaning and reason behind the ways that written language aids us in creating our "social realities" (Brennen, 2013). As a researcher, one must attend to the context in which the text is situated in order to "seek out insights regarding the historical, cultural and economic relationships that exist between a text and a specific society at a particular place in time" (Brennen, 2013). In this study, the historical background will be the initial presence of newspaperwomen in fiction in the 20 th century, as the previous literature review examined; the cultural context will be Western society between 2000 and 2015; and the economic context will be the current climate for professional women, with an emphasis on journalists.…”

Section: Narrative Analysismentioning

confidence: 99%

The fictional sob sisters: narrative construction of women journalists in popular literature

Batschelet¹

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This thesis is dedicated to my brother, Adam Batschelet, whose persistent support and guidance inspired me to apply to graduate school. I owe all of my success in graduate school, including this thesis, to him. I'd also like to dedicate this to my parents, Allen and Terri Batschelet, whose endless encouragement, advice and support motivated my success. I'd also like to dedicate this thesis to my major professor, Tracy Lucht, for her generous support, insightful guidance and the many cups of coffee over which this thesis was discussed. Her mentorship and friendship shaped my experience at Iowa State, and piqued my passion for research, for which I am truly thankful.

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Qualitative Research Methods for Media Studies

Cited by 63 publications

References 0 publications

Olympic Ceremony and Diplomacy: South Korean, North Korean, and British Media Coverage of the 2018 Olympic Winter Games’ Opening and Closing Ceremonies

Olympic Ceremony and Diplomacy: South Korean, North Korean, and British Media Coverage of the 2018 Olympic Winter Games’ Opening and Closing Ceremonies

Mothers on Mothers

The fictional sob sisters: narrative construction of women journalists in popular literature

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