Qualitative Research in Sport Management: Case Study as a Methodological Approach

Abstract

This paper presents qualitative research in sport management and suggests that case study is an appropriate qualitative methodology for research and practice in sport finance. The purpose of qualitative methodology is presented along with the process of a case study. The intention of this paper, for academicians working in sport management, is twofold. The first aspect is for researchers to consider using qualitative case study methodology in instances where such practice will progress the knowledge and understanding of specific situations while invoking a deeper response to research questions. The second facet of this paper focuses on the framework of case study methodology, as applied to a research project in the field of sport finance.

Exploring a new Division 1 football program on a university campus

“…In conclusion, the results from this study fall in line with the previous research relating to the importance of collaborative action research in the field of sport management (Morse and McEvoy, 2014;Stringer, 2007). Brustad (2009) states, sport management's…”

“…The academic field of sport management has always thrived on its ability to create authentic learning experiences and produce professionals who are devoted to interdependent relationships between the community and various sporting organizations (Hoye et al, 2015). As a result of authenticity inherently built in to the world of sports management, it becomes imperative that research in the field revolves around action, participation, and human interaction (Morse and McEvoy, 2014). Specifically, sport management's "subject matter is comprised of human processes and experiences that are reflected in thoughts, emotions, and purposeful behaviors which are shaped by the dynamic flux of social life" (Brustad, 2009, p. 112).…”

“…Specifically, sport management's "subject matter is comprised of human processes and experiences that are reflected in thoughts, emotions, and purposeful behaviors which are shaped by the dynamic flux of social life" (Brustad, 2009, p. 112). Being in such a human-driven field, it is vital that continual examination explores the impact human actions and perceptions have on management and administration of sport (Morse and McEvoy, 2014). Due to the fact that human interactions are the cornerstone of university sport management education, it becomes vital to make sure sports management students are provided opportunities for authentic learning experiences that focus on student involvement and diverse human interactions (Astin, 1999;Braxton et al, 2000).…”

Assessing strategic social partnerships between professional sports teams and NPOs in Australian football

“…Given the scarcity of research on this topic, qualitative research via case study methodology was used to understand social partnerships adequately (Yin, 2014). This study mostly followed the case study framework suggested by Morse and McEvoy (2014) and Misener and Doherty (2009) who identified best practice in case study methods in sports management research. From a sampling perspective, the partnerships were purposefully selected due to size variability, social cause engagement and relationship length.…”

“…A case study approach was selected for this study as the limited work on social partnerships in sport meant a more exploratory approach was needed to understand this phenomenon (Morse and McEvoy, 2014). Furthermore, comprehending the motives and implementation of social partnerships in professional sports required detailed information from those involved in the process.…”