Abstract:This study aims to analyse the application of qualitative research in business organisations. For this purpose, a documentary analysis was applied and 5 most cited SAGE Publishing 2017 Publications in 2010 were selected. The analysis consisted of two phases: Phase 1 structuring of main and secondary ideas. Phase 2. Analysis of contributions according to the following approaches: Ontological Approach, Epistemological Approach and Methodological Approach. For this purpose, the Atlas.ti9 software was used to dete… Show more
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