Qualitative Methods in Business Research

Phenomenology in a Wetsuit: Understanding Biophilia in Pacific Coastal Environments

“…I recorded observations of interaction patterns, actions, verbal and non-verbal communication, in order to balance interviews data (Eriksson & Kovalainen, 2008). Participant observation was analyzed by looking for repeated patterns, themes, and behaviour from observation notes, which were aimed at discovering how participants were acting on their love, if any, for coastal environments.…”

Percepção dos Players do Setor Sucroenergético sobre a Influência do Protocolo Agroambiental no Processo de Gestão Ambiental Empresarial: Um Estudo com Gestores do Setor na Mesorregião de Assis-SP

“…Em relação à sua natureza, esta pesquisa pode ser caracterizada como qualitativa (Myers, 2009). Esse tipo de pesquisa é adequado para a obtenção de uma visão crítica e reflexiva sobre o mundo das organizações e seus processos (Eriksson & Kovalainen, 2008). Quanto à sua finalidade, trata-se de uma pesquisa aplicada, uma vez que está voltada "à aquisição de conhecimentos com vistas à aplicação numa situação específica" (Gil, 2010, p. 27).…”

From ivory towers to online bazaars? The internet, social media and competing discourses in the newspaper industry

“…Using the semistructured interview method (e.g. Eriksson & Kovalainen, 2008) we discussed the same themes (the roles of the website and newspaper, role and application of social media, changes provoked by the Internet, trends in the newspaper industry) with all informants, although the wording of the interview questions and order of the questions differed in the interviews, as we wanted to follow the leads of interviewees. The individual interviews allowed us to access the personal experiences of our 16 interviewees from the perspective of their respective roles in the organizations.…”