“…As this stigma is more prominent for women due to traditional courtship roles [4,15], men are more likely to be open about using matrimonial websites compared to women and were also more active on them [15,66]. Both Saudi men and women users of such sites agreed that they used them to ind more choices compared to traditional means [4,15,19], but wanted to conform to cultural and religious norms while making use of such sites [10,11,33]. Even though marital matchmaking technologies are viewed as challenging social and religious norms, Saudi Arabian users ind that their religious and cultural values shape how they view themselves online [14,17].…”