Qualitative criteria of urbanism and brands: A comparative analysis

Abstract

Interactivity, multidisciplinarity, synergy and interdependence are all concepts that are clearly intertwined with managing every responsible city and its leaders. Urbanism plays a significant role among the disciplines that affect the uniqueness and competitive position of a city. None of the cities that are successful in a competitive environment would be a noteworthy and powerful brand if they did not possess recognisable, singular and distinctive elements of urbanism that made them unique. This article proceeds from the hypothesis that urbanism with qualitative solutions helps shape a city's brand and that the criteria that demonstrate this are in agreement with the qualitative criteria of a brand. In reviewing the scholarly literature on urbanism as brands and branding itself, it is shown that qualitative urbanism criteria show great similarity with qualitative brand criteria, and therefore have a decisive effect on a city brand and its placement in a competitive urban market. Qualitative urbanism and brand criteria are closely linked and tend to be cast in the same mould, although they differ in formulation and level of implementation. These acknowledged similarities represent a step forward in integral operation, management, communication and urban marketing. They also enable more-or-less unconnected areas of urbanism and marketing to connect. The positive consequences of understanding the connection of both fields will be long-term and will build a recognisable, consistent and stakeholder-friendly reputation for a city. These findings are a golden opportunity for urban management and confirm the need for a comprehensive approach to urban management.

Evaluating issues and performance of a public transport network in a post-communist city using a quantitative spatial approach

“…This is one of the most complex models (and has been applied to twentysix major cities around the world) whose outputs can easily be used by policymakers and various stakeholders: investors, nongovernmental organisations, economists and designers (Pompe & Temeljotov Salaj, 2014). The indices that compose the model can be replaced according to data availability, making the model replicable at other scales.…”

Intergenerational living: An intercultural comparison

“…According to Eurostat (2012) (Ule & Kuhar, 2003). Delaying one's move away from one's primary family is characteristic of all of Europe (Biggart et al, 2004;Holdsworth & Morgan, 2006;Pompe & Temeljotov Salaj, 2014). In their study, Mirjana Ule and Metka Kuhar (2003) also establish that one of the most common reasons respondents indicate for continuing to live with their parents is their inability to find independent housing.…”

A compact city and its social perception: A case study

“…Maximum use of land already urbanised and reuse of brownfield sites (or recycling space) is recommended, instead of investment outside the city that appropriates largely agricultural areas (Jencks et al, 1996;Neuman, 2009;Rogatka, 2011aRogatka, , 2011b. Figure 1 shows that the aspects of compact city practices relate to a range of urban planning concepts, including sustainable urban development (see, e.g., Welbank, 1996;Gordon et al, 2009;Kerbler, 2012;Verovšek et al, 2013;Cerar, 2014;Hoxha et al, 2014;Pompe & Temeljotov Salaj, 2014;Rankel, 2014 • Accessibility: 100% barrier-free access and connected public spaces; • Efficient public transport: punctuality and comfort make the public transport system more attractive; • Well-organised urban infrastructure: a well-planned city layout with a good public transportation system encourages walking and public transport use; • Energy performance: district heating and local energy generation using renewable resources.…”