2017
DOI: 10.17495/easdl.2017.4.27.2.185
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Qualitative Consumer Preference Studies on Korean-style Kimchi in Chinese Living in Korea

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Cited by 3 publications
(3 citation statements)
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“…As is evident, the difference between Kimchi 1 and Kimchi 2 was the liquid used in the soaking step: the radishes for Kimchi 1 were soaked in soy sauce while the radishes for Kimchi 2 were soaked in saline water. Previous study on consumer testing of Kimchi preferred by Chinese consumers, reported that strong sweet and umami tastes were one of the drivers of consumer preference of Korean-style Kimchi among Chinese consumers (Lee et al, 2017). Therefore, soy sauce was added in Kimchi 1 as part of product formulation.…”
Section: Sample Preparationmentioning
confidence: 99%
See 1 more Smart Citation
“…As is evident, the difference between Kimchi 1 and Kimchi 2 was the liquid used in the soaking step: the radishes for Kimchi 1 were soaked in soy sauce while the radishes for Kimchi 2 were soaked in saline water. Previous study on consumer testing of Kimchi preferred by Chinese consumers, reported that strong sweet and umami tastes were one of the drivers of consumer preference of Korean-style Kimchi among Chinese consumers (Lee et al, 2017). Therefore, soy sauce was added in Kimchi 1 as part of product formulation.…”
Section: Sample Preparationmentioning
confidence: 99%
“…In order to expand South Korea's current kimchi market, it is imperative to thoroughly understand Chinese consumers' interest toward kimchi prior to developing kimchi-related products targeting the Chinese market. Previously, a comprehensive qualitative consumer study was conducted on Kimchi using Chinese consumers (Lee et al, 2017). Their study revealed that the desirable sensory characteristics of Korean kimchi are also suitable for Chinese consumers.…”
Section: Introductionmentioning
confidence: 99%
“…Although spiciness is not scientifically considered as a gustative stimulus, unlike sweet, salty, sour, bitter, and umami tastes from cultural perspectives, Asian countries consider the pungent-spicy stimulus produced by red pepper powder as one of the six main taste modalities [ 5 ]. The pungent-spicy characteristics of Korean-style kimchi drive consumer preferences among Chinese [ 6 ] and American consumers [ 7 , 8 ]. Park et al [ 8 ] reported an increase in the perception of spiciness in kimchi containing increased levels of red pepper powder in the formulation, indicating that red pepper powder is a key contributor to the spicy taste in kimchi.…”
Section: Introductionmentioning
confidence: 99%