Qualitative Analysis of Sustainability and Innovation Within the Luxury Business Sector

Grigorescu, Adriana; Ion, Amalia-Elena

doi:10.1007/s13132-021-00835-5

Cited by 7 publications

(7 citation statements)

References 73 publications

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“…The reason for choosing this young cohort is as follows: According to the Global Web Index, 67% of frequent luxury shoppers are between the ages of 25 and 44, accounting for 30% of worldwide luxury sales (Buckle, 2019). It is reported that they have better concerns for issues relating to sustainability and are passionate about supporting businesses that correspond with their personal beliefs (Legere and Kang, 2020; Grigorescu and Ion, 2022; Mint Report, 2023). Luxury apparel was chosen as the product category as it is gender-neutral, reasonably priced and socially visible.…”

Section: Methodsmentioning

confidence: 99%

“…It is reported that they have better concerns for issues relating to sustainability and are passionate about supporting businesses that correspond with their personal beliefs (Legere and Kang, 2020;Grigorescu and Ion, 2022;Mint Report, 2023). Luxury apparel was chosen as the product category as it is genderneutral, reasonably priced and socially visible.…”

Section: Quantitative Studymentioning

confidence: 99%

“…The use of the mixed-methods approach in luxury setting also contributes to the study’s distinctiveness. Earlier studies in the domain of luxury consumer behaviour were majorly quantitative (Han and Kim, 2020; Islam et al , 2021; Cho et al , 2022) and very few studies used qualitative research in the domain of luxury consumer behaviour (Malter et al , 2020; Grigorescu and Ion, 2022). The SOR framework, which has been widely used in consumer behaviour analysis, is applied in this study.…”

Section: Introductionmentioning

confidence: 99%

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Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands

Aggarwal,

Singh,

Misra

2024

JCM

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Purpose The young generation (Gen Z and Millennials) has a different set of values that the brand needs to interpret better. There is evidence of a correlation between luxury brands and sustainability. The purpose of this study is to assess the impact of consumers’ consumption values (functional, experiential, and symbolic) and ethical values (ascribed responsibility) through flow experience (FE) on consumers’ attitudes towards sustainable luxury brands (SLB) in the young generation based on stimulus-organism-response theory. Design/methodology/approach The research design consists of Studies 1 and 2. Study 1 used a structured questionnaire on a sample of 396 respondents based on the scales of luxury consumption values. For Study 2, the authors collected 30 qualitative responses from the target group (young Indian shoppers who indulge in luxury fashion shopping frequently) via open-ended essays. PLS-SEM was used to test the hypothesised relationship. Findings As per the results, functional values are the most significant predictors of FE, followed by AR, experiential values and symbolic values. The study also discovered that FE has a substantial influence on the formation of attitudes towards sustainable luxury fashion brands. The qualitative findings were in line with the quantitative findings, except that the respondents have reservations with respect to the authenticity of sustainable initiatives by the brands. Practical implications As the young consumer represents the future development of the luxury market, it is crucial to fully comprehend their view with respect to consumption value and AR in an emerging economy like India, which constitutes one of the highest populations of young consumers. The new research framework will also assist luxury brand managers in the formulation of efficient brand marketing strategies for sustainable luxury apparel. Originality/value Previous studies have mainly focused on FE in the context of the service industry. There are limited studies exploring the impact of achieving FE in framing the attitude towards sustainable luxury fashion brands. Academic research in the area so far has limited its scope to quantitative and a few qualitative studies, but this study provides a mixed-methods approach in a luxury setting, contributing to the study’s distinctiveness.

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Section: Methodsmentioning

confidence: 99%

Section: Quantitative Studymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands

Aggarwal,

Singh,

Misra

2024

JCM

View full text Add to dashboard Cite

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“…In a review of existing literatures [16][17][18][19][20][21] , although there are many studies on consumers' purchase behavior of various goods, few studies have been conducted on consumers' purchase behavior of stationery products. In addition, previous studies have mainly chosen product marketing mix and consumption habits as the main variables to study consumers' purchase intention or behavior, but they have neglected the influence of social factors and consumer psychology on purchase behavior; furthermore, consumers' purchase behavior of stationery products has not been examined from the combined aspects of marketing mix, social factors, and consumer psychology.…”

Section: Literature Reviewmentioning

confidence: 99%

A Study on the Influence of External Stimuli and Psychological Processes on Stationery Purchase Behavior Based on SOR

Li¹

2022

PBES

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Based on the SOR (stimulus–organism–response) model to obtain 534 survey data from the MTurk platform, the relationship between external stimuli, psychological processes, and consumers’ stationery purchasing behavior was empirically analyzed using a multivariate ordered logistic regression model. In terms of marketing stimuli, consumers’ recognition of product quality and price as well as the convenience of purchasing channels significantly and positively influenced purchasing behavior; in terms of social stimuli, self’s opinion of needs and the positive evaluation of peers significantly and positively influenced purchasing behavior; in terms of psychological process, consumers’ knowledge, trust, willingness to know, and preference for stationery products significantly and positively influenced purchasing behavior. Accordingly, it is proposed that, in order to promote the purchase of stationery products, the production and operation links should ensure the quality of stationery products, promote price control in a reasonable range, guarantee a healthy, orderly, and convenient stationery market environment, as well as strengthen the multi-sensory promotion of stationery products.

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“…The usage of digital technologies in financial services can overcome geographical boundaries and decrease costs for small companies (Geng & He, 2021). Moreover, financial inclusion stimulates employment (Geng & He, 2021) while restrictions on financial accessibility cause unemployment due to its negative effect on business (Benmelech et al, 2019;Boustanifar, 2014;Kling et al, 2020;Grigorescu & Ion, 2021).…”

Section: Introductionmentioning

confidence: 99%

Exploring The Nexus Between Financial Inclusion, Poverty, Digitalization And Sustainable Development Goal

Gigauri¹,

Janjua²,

Panait³

et al. 2023

Global Ethics - Key of Sustainability (GEKOS 2022)

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The significance of sustainability has been increasing and also financial organizations adopted a broad view of their purposes to serve all stakeholders. It is important to respond to their social impact. The purpose to empower the digital economy can be achieved through being reliable and enhancing access to financial services to include everyone in the digital economy while cash is used less frequently. The digital transformation can have the potential for expanding access of disadvantaged or unbanked groups to financial services and reduce poverty. Financial inclusion aims at integrating economic agents into the financial system in order to improve economic development but also quality of life. Financial inclusion through digitalization enables accessible and available financial services to people and companies and hence, facilitates to implementation of Sustainable Development Goals. This paper explores the relationship between digitalization, financial inclusion, poverty and sustainability for Balkan countries. It discusses the potential of financial inclusion for economic development. The paper concludes that digitalization improves accessibility to financial services and contributes to the accomplishment of Sustainable Development Goals. In addition, Remittance inflow, globalization and compliance with the law (measured as role of law index) decreasing poverty in these countries.

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Qualitative Analysis of Sustainability and Innovation Within the Luxury Business Sector

Cited by 7 publications

References 73 publications

Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands

Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands

A Study on the Influence of External Stimuli and Psychological Processes on Stationery Purchase Behavior Based on SOR

Exploring The Nexus Between Financial Inclusion, Poverty, Digitalization And Sustainable Development Goal

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