We have determined aqueous solubility (S w) for purified cis and trans isomers of azobenzene (AB) and AB n derivatives. S w for trans-AB n is 0.05-0.15 mM and the cis isomer is 6-40x more soluble. The effect of differential solubility is important for aqueous sample concentration > S w (trans) where cis/trans ratios >1 were observed via 1 H and 19 F NMR. This phenomenon is general for AB n (aq) that included semifluorinated AB n and peptide conjugates. The van't-Hoff-Dimroth relationship predicts the equilibrium cis/trans ratio is proportional to the ratio of S w values. Comparing NMR data to S w values confirms the trend observed in the cis/trans ratios, but the magnitude of the ratio is lower. This phenomenon is observed in μmol concentration and may be a factor in photopharmacology. We have also studied the thermal cis-to-trans isomerization as a function of temperature for eight AB n compounds. E a values AB n (aq) are ~ 25 kJ mol-1 lower compared to E a measured in nonpolar solvents and ΔS ‡ values in water are more negative so that aqueous rates are 2-5 times greater in water. This class of AB n compounds generally show little solvent effect and this change in E a is small compared to the behavior of donor-acceptor ABs. The inversion mechanism for this isomerization is supported by density functional theory.