QFD for services provided by grain pre-processing complexes in the Latvian market

Abstract

An analysis of the grain industry in Latvia reveals that crop yields and the cropped area tended to increase in recent years. The most popular crops grown were wheat, barley and rapeseed. The research aim is to examine the characteristics of services provided by a grain pre-processing complex in the Latvian market based on the example of Amazone Ltd. The research compared the requirements of customers against the characteristics of grain pre-processing services by using a quality function deployment matrix, and direct competitors were compared by means of the point method. Grain pre-processing is a very specific industry; for this reason, experience and a workforce of high quality play an essential role in competing with market leaders.