To the memory of John Conway T T he notion of q-deformed real numbers was recently introduced in [15,16]. The first steps of this theory were largely influenced by John Conway. In the fall of 2013, we had a chance to spend a week in his company. The occasion was a conference that we organized in Luminy, at which Conway gave two wonderful talks. We cannot forget the long conversations we had with John there; between desperate attempts to teach us his famous doomsday algorithm, he told us much about his work with Coxeter. Our understanding of Conway and Coxeter's theorem has transformed into a certain combinatorial viewpoint on continued fractions [14] that eventually led us to q-deformations.One goal of this article is to explain the origins of qnumbers and sketch their main properties. We will also introduce q-deformed Conway-Coxeter friezes. We would have loved to have had the chance to talk all of this over with John.John Conway and the authors.