The energy rebound effect may weaken the impact of energy efficiency improvement on energy consumption. Therefore, the rebound effect is an important consideration in energy and environmental policies. This study takes the iron and steel industry as the research object, which is a large energy consumption sector in China, and the improved technique is used to estimate the energy rebound effect. The study constructs the dynamic energy efficiency utilizing provincial data from 2000 to 2019. The energy rebound effect from factor substitution and output expansion is then calculated. The research further discusses regional differences in the energy rebound effect. The results indicate that the technical progress of the iron and steel industry promotes energy efficiency improvements. The eastern region shows the best energy efficiency performance, followed by the central area, and the western region performs the worst in energy efficiency. The industrial energy rebound effect is 0.4297, which partially offsets the energy reduction caused by energy efficiency improvements. Factor substitution and output growth produce the industrial energy rebound effect. Furthermore, the rebound effect exhibits distinct geographical features. The policy suggestions are finally proposed to mitigate the industrial rebound effect and achieve energy and carbon reductions.