“…Standing on the predicted binding modes, compounds may be improved by substitution of the 2‐(methylamino) ethanol moiety on compound 1 or (2R)‐2‐methoxypropanamide moiety on compound 8 with groups able to interact by hydrogen bonding with the residues of the DFG motif region (e.g., amides, solphonamides, and ureas) . Moreover, further substitutions at the distal portion of the identified scaffold with groups able to fill the subpocket lined by Leu505, Ile513, Leu514, and Glu501 residues, such as aromatic or aliphatic rings, look particularly promising to improve affinity for B‐Raf . Finally, the lack of Hsp90 inhibitory activity of compounds 1–10 may be due to the fact that the 1 H ‐pyrrole[2,3‐b]pyridine moiety is not sufficiently decorated with polar groups able to participate to the extended hydrogen bonding network involving Asp93, Thr184, and three to four conserved water molecules that are formed by most active Hsp90 inhibitors …”