Supramolecular chemistry is a rapidly growing branch of chemistry, each year attracting the interest of more and more scientists. Intense research in the field has led to many discoveries, and different principles have been demonstrated: selfassembly, recognition of cations, anions and neutral molecules, biomimetic systems, supramolecular crystal engineering, molecular machines and so on. However, very few supramolecular systems lead to (industrial) applications. Before supramolecular compounds can be transformed into competitive new materials, more efficient synthetic routes to selfassembling building blocks have to be developed. Compounds which are accessible only after multiple tedious synthesis steps will be too expensive for applications. I think that a major goal in supramolecular chemistry should be the development of easy and cheap methods for the synthesis of target compounds.The quest for new synthetic routes and of new materials is also of importance in the subfield of supramolecular chemistry I am working in: metal-containing liquid crystals (metallomesogens). This research field has been dominated by chemists, not by physicists. During the last two decades, many different classes of metallomesogens have been discovered. At present, only a limited number of metals have not yet been incorporated in liquid crystals: hafnium, tantalum, niobium, scandium, gallium and indium (not to mention the radioactive elements). It is to be expected that the methodology which leads to the development of metallomesogens with the lanthanides or zirconium as the central metal ion can also be successfully applied to the design of metallomesogens containing the above-mentioned metal ions. There is still a need to develop new types of ligands for metallomesogens, because many of the metallomesogens described in the literature have very high transition temperatures or are thermally unstable. In comparison with the classic liquid crystals, very little is known about the physical properties of metallomesogens. Workers in the field of metallomesogens should encourage physicists to look in more detail at the properties of metal-containing liquid crystals. Because of the presence of a (transition) metal ion, metallomesogens can exhibit very interesting electrochemical, electronic or magnetic behaviour. Other properties of interest could be thermochromism, information storage and switching ability (in electric and/or magnetic fields). Most of the metallomesogens described in the literature are thermotropic liquid crystals. Lyotropic metallomesogens have been largely neglected so far. Many transition complexes have the right chemical structure to exhibit lyomesomorphism, not only in polar solvents but also in apolar solvents.