Putting QR codes to the test

Abstract

2014),"The plan behind the scan: using QR codes as a service and marketing tool", LibraryIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to gain insight into patrons' preferences for quick response code (QR code) design as well as data about their potential benefits. Design/methodology/approach -A survey was used to learn whether patrons find it easy to use a QR code, to gather patrons' opinions about several possible library uses for QR codes, and to solicit additional ideas for using QR codes in libraries. A small-scale pilot project was implemented to learn whether the Libraries' patrons would make use of QR codes. To augment the data gained from the first two studies, five focus groups were facilitated. Findings -The authors found that patrons generally find QR codes easy to use and would welcome a variety of library services on their mobile devices. Research limitations/implications -Further studies on a variety of mobile devices would be a useful way to gain more insight into how libraries can take advantage of mobile communication to provide services to patrons. Originality/value -This paper would appeal to academic libraries considering implementing QR codes projects as there are only a very limited number of studies on library users' preferences of QR codes.

Factors affecting consumer usage of QR codes

“…In a classroom experiment with 20 students and three instructors, Li, Tan and Chou 10 found that the majority of the subjects found using QR codes in a classroom management system very easy. In a focus study with 28 library patrons, Lo and Coleman 24 found perceived ease of use regarding QR codes to be high, and they suggested that it could be enhanced by providing instructions for those who are unfamiliar with the technology.…”

Design and development of digital information product and service using colour QR codes for smartphone user's of academic libraries

“…The survey provided a picture of the awareness and use of QR codes in libraries. A survey conducted by Lo et al (2013) indicated that the patrons found QR codes easy to use in libraries. Xu (2014) in their study mentioned that the use of QR codes in libraries will increase in the future.…”

Application of Qr Codes in Libraries: A Study of Seminar Library of Dlis, Amu Aligarh

“…Lo Leo, Coleman and Danielle (2013) gave the experts a framework to overview the utilization of QR codes also as what the libraries could give on that stage. The makers found that allies generally find QR codes easy to use and would welcome a collection of library organizations on their PDAs.…”