Putting a New ‘Spin’ on Energy Information: Measuring the Impact of Reframing Energy Efficiency Information on Tumble Dryer Choices in a Multi-country Experiment
S. Ceolotto,
E. Denny
Abstract:It has been shown that consumers often underinvest in energy efficiency despite net benefits over the longer term. One possible explanation is that they do not properly understand energy information when provided in physical units, as in most energy labels. Prior studies have investigated the effect of reframing energy information into monetary units. Outcomes are mixed, and it is unclear whether this is due to the use of different products, methodologies or to studies being conducted in countries with differe… Show more
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