“…This arrangement promotes the π delocalization and the intramolecular charge transfer from the electron‐donating groups (“push” terminus) to the electron‐withdrawing groups (“pull” terminus) thus effecting both the molecular structure [e. g. central double bond elongation, [1] lowering of its rotational barrier] [2,3] and the physical‐chemical properties of the compounds [e. g. existence of strong charge‐transfer absorption bands, [4] large dipole moments, [5] and high hyperpolarizabilities] [6,7,8] . As a number of theoretical and experimental investigations assessed, [9–28] the form that better describes a push‐pull alkene is the zwitterion D (Figure 1), characterized by a strong charge transfer, large molecular dipole and quadrupole moments and, consequently, high polarization. These features make push‐pull alkenes particularly reactive with nucleophilic and electrophilic species and therefore these compounds represent versatile building blocks for the synthesis of (hetero)cycles.…”