Abstract:The purpose of this research is to investigate the influence of the push factors in terms of knowledge seeking, ego enhancement, rest & relaxation and spending capacity and the pull factors namely environment safety, cultural and historical attraction and tourism facilities on the average length of stay (in days) of the tourist visitors from European Countries to Malaysia. The primary data collection has been undertaken in Malaysia among the European tourists' visitors. A total of 107 European tourists' are th… Show more
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