“…Pull factors refer to being achievement-and goal-oriented and having a strong internal locus of control (De Vries and Dana, 2012;Rametse et al, 2018). In other words, individual-level barriers for immigrant WEs include low language fluency, lack of the knowledge and skills required to run a business, poor understanding of competition and local business culture, negative perceptions of external help, and fear of failure (Heilbrunn et al, 2014;Bastian et al, 2018;Fisher and Lewin, 2018).…”