Purposely to Please the Palates of Pretty Prattling Playfellows

Marketing (as) Rhetoric: paradigms, provocations, and perspectives

“…7 Nowadays, admittedly, alliteration is often associated with tongue-twisters and children's nursery rhymes such as She Sells Sea Shells by the Seashore or the P-fest that is Peter Piper Picked a Peck of Pickled Pepper. The upshot is that alliteration is held in low esteem (Cowdell, 2011). Yet, as Roper (2011) reveals, alliteration is an exceptionally ancient and onceubiquitous literary device, a device that held dominion before rhyming became the norm.…”