Purpose-driven transformation: a holistic organization design framework for integrating societal goals into companies
Rebecca Elliott Carballo
Abstract:Companies today are increasingly called upon to address society’s issues, such as climate change and inequality, but traditional companies are not up to the task as they are designed primarily for profit maximization. Addressing society’s issues requires companies to societally hybridize, meaning introducing societal goals alongside profit goals thereby transitioning to a deeper societal impact commitment. However, extant literature predominantly considers born hybrid organizations and discusses specific desig… Show more
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