Purchase intention of renewable energy technology in rural areas in Bangladesh: Empirical evidence

Masukujjaman, Mohammad; Alam, Syed Shah; Siwar, Chamhuri; Halim, Sharina Abdul

doi:10.1016/j.renene.2021.01.125

Cited by 63 publications

(36 citation statements)

References 86 publications

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“…This enables researchers to determine the degree to which their evaluation matches the data. In the spirit of the decision calculus method, this information may result in updated judgmental estimates, model re-estimation, and a new evaluation of the appropriateness of judgmental estimates [132].…”

Section: Descriptive Statisticsmentioning

confidence: 99%

Innovative Finance, Technological Adaptation and SMEs Sustainability: The Mediating Role of Government Support during COVID-19 Pandemic

et al. 2021

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Small and medium enterprises (SMEs) survival is critical for economic sustainability due to the multifaceted role of the economy. Thus, halting SMEs operation hurts the aggregate economy. During the present pandemic, SMEs’ sustainability in Bangladesh is under-challenged because of limited market demand, supply constraints, financial incapacity, and capital restrictions. However, with the concerted effort from firms and the government, SME’s have been trying to reestablish from the unforeseen consequence by capitalizing on innovation, skills, and economic resources. The motivation of the study is to gauge the impact of innovative finance, technological adaptation, and the government’s role on SMEs’ sustainability during the COVID-19 pandemic in Bangladesh. As a study sample, 2000 SMEs were considered for data collection through a structured questionnaire from 10 December 2020, to 28 January 2021. A sample of 1895 SMEs was returned with their responses. However, after a careful data cleaning procedure, only a sample of 1395 (69.75%) responses was found suitable for study. The study applied structural equation modelling to explore causal effects and test the proposed hypothesis for the hypnotized model, i.e., more precisely, to explore the direct effects of technology adaptation and innovative finance and indirect effects through government support on SMEs. Study findings revealed that SMEs’ sustainability positively accelerates by applying innovative finance and integration of technological adaptation. In contrast, the mediating role of government was also established with indirect assessment. Study findings suggest that policy formulation and implementation must be initiated, focusing on effective online financial services, settling business transactions, and integrating IT advancements in operation.

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Section: Descriptive Statisticsmentioning

confidence: 99%

Innovative Finance, Technological Adaptation and SMEs Sustainability: The Mediating Role of Government Support during COVID-19 Pandemic

et al. 2021

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“…With a deep focus on exploring the factors of renewable energy (RE) on consumer purchase intention, the current research provides practical implications for organizations, stakeholders, and government policymakers. The study has provided light on the effects that impact the purchase of sustainable renewable energy (Masukujjaman et al, 2021). Managers and policymakers may use these findings to provide suggestions to enhance renewable energy through renewable energy components (Wang et al, 2020).…”

Section: Managerial Implicationsmentioning

confidence: 99%

The Influence of Consumers’ Purchase Intention Factors on Willingness to Pay for Renewable Energy; Mediating Effect of Attitude

Nazir

Tian

2022

Front. Energy Res.

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Low market adoption has been a real challenge to Pakistan`s renewable energy growth. This research investigated the factors that influence the intention to use renewable energy in Pakistan. This research was conducted to examine the influences of renewable energy and marketing factors on purchase intention through attitude. It analyzed seven concepts: social media exposure, relative advantage, ease of use, awareness, cost, attitude, and purchase intention and deliberated their relationships. The conceptual framework is based on the theory of planned behavior and the unified theory of acceptance. The primary purpose of this study is to examine the influence of (social media exposure, relative advantage, ease of use, awareness, and cost) on purchase intention with the indirect effect of attitude. Proposed hypotheses have been tested using structured questionnaires through SPSS (AMOS) based on a sample of 497 respondents from Pakistan. Structural equation modeling technique was used to analyze the studied variables’ relationships (social media exposure, relative advantage, ease of use, and ease of use, awareness, and cost) and attitude with purchase intention. Study findings show that attitude has a major mediating effect on the relationship between purchase intention and (social media exposure, relative advantage, ease of use, awareness, and cost). The main findings revealed interesting consumer purchase intention regarding renewable energy technology. The results showed a significant positive relationship between influential determinants (social media exposure, relative advantage, ease of use, awareness, and cost) and purchase intention towards the use of renewable energy technology. This study suggests that these marketing approaches can be used as a brand marketing strategy to enhance customer purchase intention. The study’s findings will help in making decision in the renewable energy sub-sector. Furthermore, the findings of this study could be used as a reference by the government when making decisions about renewable energy deployment.

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“…The effectiveness of renewable energy product categories or services on the market depends largely on the acceptance and/or rejection of customers, which is ascertained by purchase intentions. The intention could be defined as a person's plan, commitment, or decision to carry out an action or achieve a certain goal [26]. According to Azjen's TPB, a person's intention is the central factor to performing a given behavior.…”

Section: Study Model and Hypothesis Developmentmentioning

confidence: 99%

A Multidimensional Model of Sustainable Renewable Energy Linking Purchase Intentions, Attitude and User Behavior in Nigeria

et al. 2021

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This study investigates the challenges to Nigeria’s renewable energy growth; specifically, it analyzes the factors that influence the intention to use renewable energy in Nigeria. This paper was based on the theory of planned behavior, the technology acceptance model, the unified theory of acceptance and use of technology, the diffusion of innovation theory, and previous studies on acceptance. The proposed hypotheses have been tested using structured questionnaires based on a sample of 500 Nigerian family heads. A structural equation modeling technique was used to analyze the relationships of the studied variables—relative advantage, ease of use, perceived behavioral control, subjective norm, awareness, cost, attitude, income, gender, age, and education—with purchase intention. The study findings show that attitude has a significant mediating effect on the relationship between intention to use and determinants (relative advantage, subjective norm, perceived behavioral control, ease of use, cost and awareness) and no significant impact on the purchase intention of the control variables (income, education, age, and gender) in the structural model. The study’s results support business decisions in the renewable energy sub-sector in Nigeria and other developing nations. Furthermore, the results of this study could serve as a reference for the government to make decisions concerning the implementation of renewable energy.

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Purchase intention of renewable energy technology in rural areas in Bangladesh: Empirical evidence

Cited by 63 publications

References 86 publications

Innovative Finance, Technological Adaptation and SMEs Sustainability: The Mediating Role of Government Support during COVID-19 Pandemic

Innovative Finance, Technological Adaptation and SMEs Sustainability: The Mediating Role of Government Support during COVID-19 Pandemic

The Influence of Consumers’ Purchase Intention Factors on Willingness to Pay for Renewable Energy; Mediating Effect of Attitude

A Multidimensional Model of Sustainable Renewable Energy Linking Purchase Intentions, Attitude and User Behavior in Nigeria

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