Purchase Intention of Halal Cosmetics: The Mediating Role of Attitude

Abstract

This study investigates the effect of knowledge, religiosity, andattitude on purchase intention. A more comprehensive studymodel is considered an effort to add to the literature on the studyof halal cosmetics, which is still very limited amid the progress ofthe halal cosmetics industry in Indonesia. The millennial samplewas used in this study and then analyzed using SEM. Accordingto the result, knowledge did not significantly impact purchaseintentions but played an essential role in influencing attitudes.Meanwhile, religiosity has been proven to significantly impact andcontribute the most to determining purchase intention but wasinsignificant in influencing attitudes. Finally, the result also foundthat attitudes mediated the influence of knowledge and religiosityon purchase intention. For this reason, industry players shouldpay more attention to religiosity in promoting their products.Consumers must be given additional knowledge to influencepositive consumer behavior, encouraging purchase intention. Theimplication of this study is limited to the millennial sample ofthe halal cosmetics product in Indonesia.JEL Classification: M31, M37

Pengaruh Religiusitas terhadap Niat Beli Kosmetik Halal dengan Sikap Millenial sebagai Mediasi

“…Jika religiusitas konsumen tinggi maka niat beli terhadap produk halal juga tinggi dan sebaliknya. Hasil penelitian ini sesuai dengan dan mendukung beberapa penelitian sebelumnya serta pendapat para ahli yang membuktikan bahwa religiusitas memiliki pengaruh yang signifikan terhadap pola konsumsi individu (Luthfiyah & Salwa, 2019;Maulani et al, 2022;Najib et al, 2022;Srivastava & Rai, 2018;Zakaria et al, 2018).…”

“…menunjukkan efek yang tidak signifikan atau tidak signifikan (Basri & Kurniawati, 2019;Jannah & Al-Banna, 2021;Maulani et al, 2022;Nordin & Yee, 2021;Sciences, 2016). Misalnya, Nordin & Yee (2021) menemukan bahwa religiusitas bukanlah moderator yang signifikan dalam hubungan antara sikap dan kontrol perilaku yang dirasakan terhadap niat beli (Nordin & Yee, 2021).…”

“…Demikian pula, Basri & Kurniawati (2019) menunjukkan bahwa sertifikasi halal tidak memperkuat pengaruh religiusitas terhadap niat beli (Basri & Kurniawati, 2019). Selain itu, Maulani et al (2022) melaporkan bahwa religiusitas tidak signifikan dalam mempengaruhi sikap tetapi berdampak signifikan terhadap niat beli. Selain itu, Jannah dan Al-Banna (2021) menemukan bahwa religiusitas tidak memiliki hubungan yang signifikan dengan niat beli (Jannah & Al-Banna, 2021) Berdasarkan referensi yang relevan, terbukti bahwa sikap memainkan peran penting dalam membentuk niat beli (Aisyah, 2016;Aufi, 2021;Divianjella et al, 2020;Endah et al, 2017;Handriana et al, 2020;Larasati et al, 2018;Luthfiyah & Salwa, 2019;Maulani et al, 2022;Najib et al, 2022;Quah et al, 2022;Rahman et al, 2015).…”

Factors Affecting the Halal Cosmetics Purchasing Behaviour in Klang Valley, Malaysia

“…Attitude development is influenced by a variety of factors, including behavioural performance, individual belief, personal assessment, and willingness to buy (Rehman & Shabbir, 2010;Abd Rahman et al, 2015). According to the principles of social psychology, an individual's attitude serves as the most accurate indicator of his or her behaviours or behaviour (Anubha, 2021;Farhat et al, 2019;Maulani et al, 2022). In spite of the fact that the halal cosmetic industry is very important for both manufacturers and customers, the majority of the research that has been done thus far has been on halal food goods, with just a few studies focusing on halal cosmetic products (Anubha, 2021;Handriana et al, 2021;Hassan & Harun, 2016;Ireland & Rajabzadeh, 2011;Maulani et al, 2022;Mukhtar and Butt, 2012;Teng & Wan Jusoh, 2013).…”

“…According to the principles of social psychology, an individual's attitude serves as the most accurate indicator of his or her behaviours or behaviour (Anubha, 2021;Farhat et al, 2019;Maulani et al, 2022). In spite of the fact that the halal cosmetic industry is very important for both manufacturers and customers, the majority of the research that has been done thus far has been on halal food goods, with just a few studies focusing on halal cosmetic products (Anubha, 2021;Handriana et al, 2021;Hassan & Harun, 2016;Ireland & Rajabzadeh, 2011;Maulani et al, 2022;Mukhtar and Butt, 2012;Teng & Wan Jusoh, 2013). Furthermore, none of the previous research have examined whether attitudes toward Halal cosmetic products influence consumers' purchase behaviour.…”