2018
DOI: 10.1108/ijrdm-02-2017-0027
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Pull factors of the shopping malls: an empirical study

Abstract: Purpose This study addresses the following question: “What factors attract customers to the shopping mall?”, since the commercial attraction of this major retailing format is an undertaken variable. So, the purpose of this paper is to provide an empirical analysis of the main commercial pull factors of the shopping malls in order to attract potential customers. Design/methodology/approach For this purpose, the authors provide and empirically test a conceptual model considering the variables convenience, tena… Show more

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Cited by 49 publications
(51 citation statements)
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“…Simon Bell (1999) [84] studied psychological factors that can affect customers 'Image and attraction, via his study the shop variety besides other aspects such as price fairness, visual amenity, convenience, and customer services strongly were associated with customers' selection of retail centers. In 2018 Calvo Porral and Lévy Mangín [85] studied pull factors for attracting more customers in Spain, they mentioned that shop variety is one of them and can affect attracting customers.…”
Section: Discussionmentioning
confidence: 99%
“…Simon Bell (1999) [84] studied psychological factors that can affect customers 'Image and attraction, via his study the shop variety besides other aspects such as price fairness, visual amenity, convenience, and customer services strongly were associated with customers' selection of retail centers. In 2018 Calvo Porral and Lévy Mangín [85] studied pull factors for attracting more customers in Spain, they mentioned that shop variety is one of them and can affect attracting customers.…”
Section: Discussionmentioning
confidence: 99%
“…In Section 1, to assess the respondents' attitudes towards shopping malls and shopping in these malls, articles by Cokayne, 2016;Ferreira and Paiva, 2017;Kiganda, 2016;Muller, 2017;Olsen, 2016;Rushe, 2017;Sanburn, 2017;SAPOA, 2017 andTshandu, 2017 were used. To identify possible trends (increasing, static, declining) in shopping mall use, which was Section 2, we extracted questions July 2019 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 68 from Anselmsson, 2016;Calvo-Porral et al, 2018;Gustafson, 2017;Larsen et al, 2015;Makgope, 2016;Muller, 2017;Tshandu, 2017 andVan Zyl, 2017. Section 3 covered possible reasons for respondents not shopping as much in malls as they did a few years ago, being split into Internet reasons (from articles by Cokayne, 2016Isidore, 2017Lewis, 2014;Thompson, 2017), behavioural reasons (from articles by Badger, 2015;Cokayne, 2016;Gustafson, 2017;Lewis, 2014;Olsen, 2016 andSanburn, 2017), economic reasons (from articles by Lewis, 2014;Lück andJahn, 2017 andNews24Wire.…”
Section: Data Collectionmentioning
confidence: 99%
“…Nowadays, the mall culture plays an important role in consumers' lifestyles (Calvo-Porral and Lévy-Mangín, 2018) because they have become entertainment and leisure spaces that transcend shopping (Bäckström, 2011), offering navigation activities that are characterized by the search of pleasurable experiences in benefit of its own attractiveness (Palacios et al, 2016). Consequently, the study of design and development of innovative spaces to motivate the intention to visit is an important stimuli in malls' competitive management, in which the environmental and offer dimensions have been more prominent in prior research related to malls' attractiveness .…”
Section: Introductionmentioning
confidence: 99%