Publicness and directedness: Effects of social media affordances on attributions and social perceptions

Liu, Bingjie; Kang, Jin U.

doi:10.1016/j.chb.2017.04.053

Cited by 29 publications

(20 citation statements)

References 64 publications

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“…Questions in this study emphasize publicness from a network perspective (i.e. the extent to which one’s network can see the content one shares; Liu and Kang, 2017) rather than the types of content people share on social media (e.g. personal feelings or intimate things about oneself).…”

Section: Methodsmentioning

confidence: 99%

Spiral of silence on social media and the moderating role of disagreement and publicness in the network: Analyzing expressive and withdrawal behaviors

Chen

2018

New Media & Society

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Using two-wave panel data from Hong Kong, this study examines the spiral of silence process on social media. It extends the theoretical framework by including both supporting and disagreeing opinion expression and examining not only expressive but also withdrawal behaviors on social media. This study also investigates the moderating roles of disagreement and publicness as two affordances on social media that influence the spiral of silence process. Results from the moderated mediation model with a panel lagged and autoregressive analysis suggest that fear of social isolation (FSI) has an indirect effect on discouraging disagreeing opinion expression but not supporting opinion expression and on encouraging withdrawal behaviors through enhancing willingness to self-censor (WTSC) on social media. This indirect effect is contingent on the levels of disagreement and publicness in one’s network. Higher levels of disagreement and publicness promote the spiral of silence. Implications of the findings are discussed.

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Section: Methodsmentioning

confidence: 99%

Spiral of silence on social media and the moderating role of disagreement and publicness in the network: Analyzing expressive and withdrawal behaviors

Chen

2018

New Media & Society

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“…An outcome of positivity bias is a perception, reinforced through affirmation and validation (or lack thereof) from other social media users, that expressions of negative or difficult emotions are inappropriate for social media [37]. In particular, negative self-disclosures may be deemed inappropriate for public, undirected (i.e., not targeted at anyone in particular) communication on social media [53], and less visible channels, such as private messages, may be deemed more appropriate for sharing difficult and intense emotions [11]. For example, individuals experiencing distress and stigma find platforms like Facebook, where they are connected to people they know (not strangers) and identified by their names, as a site on which sharing difficult emotional experiences is outside the norm [1].…”

Section: Social Normsmentioning

confidence: 99%

Constructing Authenticity on TikTok: Social Norms and Social Support on the "Fun" Platform

Barta

Andalibi

2021

Proc. ACM Hum.-Comput. Interact.

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Authenticity, generally regarded as coherence between one's inner self and outward behavior, is associated with myriad social values (e.g., integrity) and beneficial outcomes, such as psychological well-being. Scholarship suggests, however, that behaving authentically online is complicated by self-presentation norms that make it difficult to present a complex self as well as encourage sharing positive emotions and facets of self and discourage sharing difficult emotions. In this paper, we position authenticity as a self-presentation norm and identify the sociomaterial factors that contribute to the learning, enactment, and enforcement of authenticity on the short-video sharing platform TikTok. We draw on interviews with 15 U.S. TikTok users to argue that normative authenticity and understanding of TikTok as a "fun" platform are mutually constitutive in supporting a "just be you" attitude on TikTok that in turn normalizes expressions of both positive and difficult emotions and experiences. We consider the social context of TikTok and use an affordance lens to identify anonymity, of oneself and one's audience; association between content and the "For You" landing page; and video modality of TikTok as factors informing authenticity as a self-presentation norm. We argue that these factors similarly contribute to TikTok's viability as a space for social support exchange and address the utility of the comments section as a site for both supportive communication and norm judgment and enforcement. We conclude by considering the limitations of authenticity as social norm and present implications for designing online spaces for social support and connection.CCS Concepts: • Human-centered computing → Collaborative and social computing; Empirical studies in collaborative and social computing

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“…For example, consumers can describe the waiting lines of a restaurant (using the Yelp scenario above) or other difficulties they have experienced with a service on the vendor's branded Instagram page or other page. In fact, a recent study by Liu and Kang (2017) found that negative self-disclosured information (negatively valenced informations such as a product failure) is perceived as more intimate than positive self-disclosured information (positively valenced information such as an enjoyable consumption experience). In yet another study, the authors affirmed that on an online platform, individuals are more inclined to post about positive aspects, as it is more normative and common to do so (Utz, 2015).…”

Section: Social Media Communication (Content Positive Valence and Nementioning

confidence: 99%

The impact of positive valence and negative valence on social commerce purchase intention

Hajli

2019

ITP

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Purpose New research emphasizes the importance of social communications in e-commerce purchase decision-making processes but there are many technical and social challenges such as multi-faceted trust concerns. How consumers view and value referent’s online testimonials, ratings, rants and raves, and product usage experiences remain an important factor that needs to be better understood. Social commerce as a relatively new stream in e-commerce yet is growing fast and gaining the attention of scholars and practitioners, especially due to recent revenue developments. Consistent with e-commerce websites that do not enable consumer feedback, trust is a challenging matter for consumers to consider when they visit social commerce websites. Researching trust models and influences is increasingly important especially with the proliferation of online word of mouth (WOM) strongly effecting many consumers at many different phases of social commerce purchase decision making and transacting. The paper aims to discuss this issue. Design/methodology/approach This study examines the effects and importance of institution-based trust and WOM within a model of consumer behaviour on social commerce websites. This research examines how trust and consumer feedback may affect consumers’ purchase intentions. This study collects data from the little-understood market of urban Iran and develops a research model to examine consumers’ purchase intentions on social commerce websites. A robust data set from urban Iran (n=512) is analyzed using partial least squares regression to analyze the proposed model. Findings The results of the analysis show that institution-based trust influences social media communication, leading to elevated purchase intention on social commerce websites. This research adds to the prior literature that espouses on the importance of consumers developing strong beliefs of vendor trust in social commerce platforms. Originality/value Explaining how consumer purchase decision making is effected by using institution-based trust and electronic WOM in a little understood Middle Eastern context an important contribution of this research. Suggestions on practical and theoretical developments of this research in the sharing commerce research stream conclude this paper.

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Publicness and directedness: Effects of social media affordances on attributions and social perceptions

Cited by 29 publications

References 64 publications

Spiral of silence on social media and the moderating role of disagreement and publicness in the network: Analyzing expressive and withdrawal behaviors

Spiral of silence on social media and the moderating role of disagreement and publicness in the network: Analyzing expressive and withdrawal behaviors

Constructing Authenticity on TikTok: Social Norms and Social Support on the "Fun" Platform

The impact of positive valence and negative valence on social commerce purchase intention

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