Public self‐consciousness disposition effect on reactions to waiting in line

Marquis, Marie; Filiatrault, Pierre

doi:10.1002/cb.103

Cited by 19 publications

(23 citation statements)

References 53 publications

(63 reference statements)

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“…The event occurred either immediately in front of the subject or at the fifth position in the line ahead of the subject. Situational scenarios have been used in previous empirical studies in service marketing (Bitner, 1990;Folkes, 1984;Marquis, 1998;Schmitt et al, 1992).…”

Section: Methodology Proceduresmentioning

confidence: 99%

Understanding complaining responses through consumers' self‐consciousness disposition

Marquis

Filiatrault

2002

Psychology and Marketing

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The objective of this article is to determine whether a dissatisfied consumer would select a specific complaining behavior response based on his or her self-consciousness disposition. The study used written scenarios where subjects waiting in line at a movie theater had to face additional waiting time as a consequence of an event associated with an intruder or with the service provider, and occurring either immediately in front of them or further away. Results indicated that, when faced with an additional delay related to an event occurring near them as opposed to further away from them, high private subjects, in contrast with low private subjects, had a significantly more negative perception of service quality and a strong tendency to display more negative word-of-mouth behavior. When faced with an additional delay related to an event occurring near them as opposed to further away from them, high public subjects, in contrast with low public subjects, had a significantly more negative perception of service quality and favored significantly more negative word-of-mouth behavior to express their dissatisfaction. Under a direct intrusion scenario, when compared with low public subjects, high public subjects favored significantly more negative word-ofmouth behavior and evaluated service quality in a significantly more negative way than when the loss of time was related to actions of the service provider. ᭧

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Section: Methodology Proceduresmentioning

confidence: 99%

Understanding complaining responses through consumers' self‐consciousness disposition

Marquis

Filiatrault

2002

Psychology and Marketing

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“…The model integrates the role of public self-consciousness (Bushman, 1993;Marquis, 1998;Nia & Zaichowsky, 2000), actual, ideal self-congruence (Ahna, Ekincib, & Lid, 2013;Hosany & Martin, 2012;Malär et al, 2011;Mugge, Schifferstein, & Schoormans, 2006) and attachment to luxury brands (Kapferer & Bastien, 2009;Kim, Lim, Baek, & Kim, 2015;Park et al 2011). Specifically, the proposed model expands Yoo's and Lee's (2009) framework of consumer purchasing behaviour of counterfeits by integrating the personal and brand-related factors such as attachment to luxury brands (Park et al 2011), actual, ideal self-congruence and moderating factors such as self-esteem, public self-consciousness and product involvement (Malär et al, 2011).…”

Section: Conceptual Underpinning and Hypotheses Developmentmentioning

confidence: 97%

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

Kaufmann

Petrovici

Filho

et al. 2016

Journal of Business Research

111

149

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Few studies have examined the relationships between brands and consumers in the context of counterfeiting. In this context, this research aims to explore how the attachment of a consumer with a luxury brand can affect her/his decision to buy counterfeits, and how this relates to her/his public self-consciousness. Two survey based studies were conducted among potential counterfeit buyers in Brazil. A sample of middle-class female fashion shoppers from Brazil was used to test the hypotheses in study 1 (n = 532) and study 2 (n = 276). Innovatively, this research provides convincing implications for the need to differentiate counterfeiting theory between emerging and developed economies. Evidence of the positive impact of actual self-congruence and ideal self-congruence on brand attachment to luxury brands in emerging economies is provided. The role of brand attachment is in contrast to findings reported in other emerging economies. Interestingly, the results demonstrate that the purchase of counterfeits is a more hedonic process compared to the purchase of originals (study 1). The effect of brand attachment on the willingness to buy counterfeits may vary according to how attachment is measured (study 2). Yet, brand attachment has a consistent positive effect on intentions to purchase originals. Producing increments in the emotional brand attachment level can reduce the behavioural intentions of purchasing counterfeits. Hence, the findings suggest that the creation of emotional links with brands can be an appropriate strategy to reduce counterfeiting.

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“…These variables are significantly related to a decision and impact the behavior [50,40]. Similarly, consumer behavior has been linked to personality and lifestyle [33,45,41].…”

Section: Background and Research Motivationmentioning

confidence: 97%

A comparison of the behavior of different customer clusters towards Internet bookstores

2006

Information & Management

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Public self‐consciousness disposition effect on reactions to waiting in line

Cited by 19 publications

References 53 publications

Understanding complaining responses through consumers' self‐consciousness disposition

Understanding complaining responses through consumers' self‐consciousness disposition

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

A comparison of the behavior of different customer clusters towards Internet bookstores

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