Public Relations Student Perceptions of Ethics

Abstract

Abstract. Public relations is often perceived as unethical, yet professional associations and educators position the industry as an ethical profession. The aim of this paper is to investigate the perceptions of public relations students (N = 45) in a communication school in Australia towards ethics. Research involving a survey and a focus group found that students perceived public relations ethics depended on a negotiation between practitioners' responsibilities to stakeholders and their client or employer organisation, and broader societal expectations. They perceived professional codes of ethics to be of limited value and the development of ethical understanding as incremental over the course of their studies. The findings suggest ethics should be scaffolded in public relations education, the social impact of public relations activity should be emphasised and the limitations of professional codes highlighted.

Analisis Kinerja Dosen berdasar Penilaian Mahasiswa Akuntansi dalam Perspektif Gender

“…(2) Sukses atau tidaknya suatu institusi sangat dipengaruhi oleh elemen profesionalisme yang dimiliki oleh para manajer dan karyawannya terutama yang berhubungan dengan etika. (3) Perguruan tinggi mempunyai peran (role) yang sangat penting dalam rangka mengembangkan profesinalisme dan etika dalam organisasi (Fitch, 2013).…”

Do business management students have ethical fallout - a study from India?

“…A lot of discussion also focuses on the merit and extent to which business ethics education can be integrated with the business school's curricula (Bampton and Cowton, 2002;Sims and Brinkmann, 2003). Fitch (2013) reported enhancement of ethical understanding over the course of study in a public relations course. Nonna and Mladenovic (2015) indicated that the integrated ethics component enhances student's ethical sensitivity, though escalation in students' ethical judgement is more if they have not been earlier exposed to the framework.…”