Public relations internship system evaluation: criteria and a preliminary instrument

The Advertising Internship: Tips on Optimizing the Academic and Business Community Relationship

“…At the very least, the internship experience offers an excellent way for students to check their career options (Alexander, 1995). Given the research on the importance of internships, even to the extent that multiple internships are highly recommended, an internship ought to be a requirement for graduating (Gibson, 1998). Furthermore, pursuing additional unofficial internships enables the student to gain a more well-rounded view of the industry.…”