Public relations in academic libraries

Marshall, Nancy

doi:10.1016/s0099-1333(00)00183-x

Cited by 34 publications

(22 citation statements)

References 7 publications

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“…He stated that any library activity, directly or indirectly, is an act of public relations as it is done to promote the library's image and use (p. 464). Other authors have also emphasised the need for public relations in academic libraries Pastine (1990), Aitufe (1993), Marshall (2001), andNwezeh (2010). The respondents were asked how important public relations is to achieving their library's mission.…”

Section: Resultsmentioning

confidence: 99%

Public relations in academic libraries in Gulf Cooperation Council (GCC) states

Al-Ansari

2013

Library Management

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The aim of this study is to investigate the nature and extent of public relations activities in academic libraries in Gulf Cooperation Council (GCC) countries. The focus is on understanding how academic libraries conduct and provide their public relations products and services. Design/methodology/approach -The study reported here used the survey method, done in two phases. The first phase consisted of a questionnaire survey and the second phase was a focus group discussion based on the results of the survey. Findings -Although all libraries indicated that public relations are important, a clear majority (72.2 percent) does not have a public relations unit or division, they have a very small number of staff involved in public relations work, and half of the responding libraries (50 percent) do not have full-time staff for public relations. Library web site, traditional mail, displays and bulletin boards and library guides/brochures are major channels of communication. The study also reported on the main problems that prevent academic libraries from performing effective PR activities. Practical implications -The results have implications for the planning and development of public relations programs and activities in academic libraries in GCC countries. It also indicates existing obstacles, suggestion and recommendations for further development. Originality/value -This study reports the results of one of the few studies of public relations in academic libraries in developing countries. It increases the understanding and awareness of what public relations encompasses and how it can be utilized. It also advocates that the social media should be used in promoting library resources and services.

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Section: Resultsmentioning

confidence: 99%

Public relations in academic libraries in Gulf Cooperation Council (GCC) states

Al-Ansari

2013

Library Management

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“…Marshall (2001) reported the results of interviews with 13 library directors on the subject of public relations. He found that while most grasped the value of maintaining a strong public image, many have not actively tracked any organized public relations program.…”

Section: Review Of Literaturementioning

confidence: 99%

Use of Public Relations and Publicity (PRP) by the public libraries in Lahore, Pakistan

Ameen

2015

New Library World

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Purpose – This study aims to explore the use of public relations and publicity (PRP) by the public libraries. It also intends to create awareness among the information professionals regarding the use of PRP. Design/methodology/approach – The qualitative design, based on the interview method as data collection technique, was used to get the opinions and perceptions of the selected public librarians. The content analysis of the responses was made to answer the research questions. Findings – The findings revealed that PRP are hardly used by the public libraries in Lahore. Research limitations/implications – It will serve as a guideline for further research in quantitative and qualitative manner, as it has addressed an untouched area. Practical implications – It is likely that it will raise awareness among the public librarians regarding the use of PRP for creating and maintaining a strong positive image. Originality/value – It will serve as a guideline for further research in quantitative and qualitative manner, as it has addressed an untouched area and reports original research.

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“…Research from the professional library literature likewise recognizes the importance of library websites for addressing their publics' needs. Indeed, libraries long have recognized a need for public relations efforts (Marshall, 2001;Vaughan, 1987;Welch, 2005) to create support for their mission. However, public relations as defined in library research focuses on raising awareness and increasing usage, which reflects a public information model, a one-way, informative model with little basis in research.…”

Section: Library Websites As Public Relations Toolsmentioning

confidence: 99%

Building Relationships through a Digital Branch Library: Finding the Community in Community College Library Websites

Pampaloni

Bird

2014

Community College Journal of Research and Practice

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This study evaluates whether or not community college libraries have in place the characteristics necessary to develop digital branch libraries to meet the expanding and changing needs of their publics. Using Hon and Grunig's (1999) relationship building criteria as a framework, 98 community college library websites were analyzed to determine if they can be considered digital branch libraries (King, 2009). Digital branches go beyond offering mere functionality to embody relational aspects that are critical to the success of service-based organizations. That is, they provide at least the same level of services as their brick and mortar counterparts through real staff, real collection, real building, and real community. Findings indicate that while aspects of all of King's criteria were present, representation was inconsistent and often weak; further, the emphasis was on functional features, suggesting a need for greater relationship building practices in order to engage with their publics. Collective results are discussed, and recommendations for improvement and areas of future research are offered.

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Public relations in academic libraries

Cited by 34 publications

References 7 publications

Public relations in academic libraries in Gulf Cooperation Council (GCC) states

Public relations in academic libraries in Gulf Cooperation Council (GCC) states

Use of Public Relations and Publicity (PRP) by the public libraries in Lahore, Pakistan

Building Relationships through a Digital Branch Library: Finding the Community in Community College Library Websites

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