Public Relations and Engagement: Theoretical Imperatives of a Multidimensional Concept

Johnston, Kim A.

doi:10.1080/1062726x.2014.959863

Cited by 90 publications

(39 citation statements)

References 12 publications

(9 reference statements)

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“…Johnston (2014) argued that engagement requires an ''understanding of, appreciation for, and commitment to dialogue with and among stakeholders and organizations'' (p. 382). Kang (2014) argued that public relations scholars view engagement as ''the ultimate marker or maker of a good organization-public relationship'' (p. 400) and, consequently, defined engagement as the ''affective commitment, positive affectivity and empowerment that an individual public experiences in interactions with an organization over time' ' (p. 402, italics added).…”

Section: Engaging Organizationsmentioning

confidence: 99%

Terms of engagement: Analyzing public engagement with organizations through social media

Smith

Gallicano

2015

Computers in Human Behavior

168

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Section: Engaging Organizationsmentioning

confidence: 99%

Terms of engagement: Analyzing public engagement with organizations through social media

Smith

Gallicano

2015

Computers in Human Behavior

168

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“…Although this definition is wide-ranging and inclusive, it nonetheless encapsulates the centrality and importance of stakeholders to the continued successful functioning of any organization. The term 'engagement', however, has not been pinned down so successfully (Johnston, 2014).Current literature tends to focus on describing engagement and its characteristics (Taylor & Kent, 2014), or conflates stakeholder engagement with the associated concept of dialogue (Agudo-Valiente et al, 2015). Across all bodies of literature, however, there is limited theorizing of stakeholder engagement, and little or no theorizing of its implementation.…”

mentioning

confidence: 99%

Operationalizing Stakeholder Engagement in CSR: A Process Approach

Lane

Devin

2017

Corp Soc Responsibility Env

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Stakeholder engagement is an important aspect of an organization's corporate social responsibility (CSR) activities, but little theorizing informs its implementation. In this paper, the authors relate data from stakeholder engagement activities undertaken by nine Australian organizations as part of their CSR efforts, to an existing process model of engagement. The original framework is extended and enhanced into a process model of the operationalization of stakeholder engagement. Practically, this research identifies the steps within the operationalization of stakeholder engagement, allowing engagement practitioners to track the progress of their work, and to identify and respond to any impediments. Theoretically, the proposed process model approach presents a new perspective on operationalizing stakeholder engagement. The revised model of stakeholder engagement therefore provides a lens that gives deeper insights into how engagement is carried out; as well as a practical framework through which this implementation can be understood and managed. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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“…Empathy, along with the related concept of social perspective-taking, which is "the ability to understand the options available to others", are considered important interpersonal processes for the communication planner who often has "no direct contact with the people with whom they communicate" (Windahl & Signitzer, 1992, pp. [21][22]. These authors go on to hint at the problems of disparities, or dissimilarities, between sender and receiver in communication, citing social perspective-taking (Reardon, 1987) as particularly helpful in attempting to address these disparities.…”

Section: Empathy In Public Relationsmentioning

confidence: 99%

“…research, understanding, spending time together, dialogue, etc. (Taylor & Kent, 2014) as well as an emotional connection (Johnston, 2014).…”

Section: Introductionmentioning

confidence: 99%

Engagement and Empathy Discourses in Corporate Communication: The Case of “The Science of Engagement”

Yeomans

Topić

2015

Ro. Comm. & PR

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<p>This paper analyzes engagement and empathy discourse in a corporate document <em>The Science of Engagement </em>published online by a leading UK PR agency. The method used was a critical discourse analysis (CDA) of the document, and the findings reveal that the engagement discourse in this document positions the consumer as a passive, compulsive purchaser, while the empathy discourse largely frames the consumer as young and more empathic than previous generations, and thus an easily accessible target for brands to appeal to, using emotional communication on social media. The conclusion of the paper is that in contrast to conceptual understandings of engagement as two-way and empathy as other-oriented, the Agency relies on early understanding of engagement as a cognitive process based on instincts and persuasive communication, and not as a concept of social communication that will be dependent on cultural and social differences, individual approach, and trust. This practice goes against the already acknowledged view of engagement and empathy as more than just cognitive responses by consumers, and presents an outdated understanding of these increasingly debated concepts.</p>

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Public Relations and Engagement: Theoretical Imperatives of a Multidimensional Concept

Cited by 90 publications

References 12 publications

Terms of engagement: Analyzing public engagement with organizations through social media

Terms of engagement: Analyzing public engagement with organizations through social media

Operationalizing Stakeholder Engagement in CSR: A Process Approach

Engagement and Empathy Discourses in Corporate Communication: The Case of “The Science of Engagement”

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