Public Relations and Diplomacy in a Globalized World: An Issue of Public Communication

L'Etang, Jacquie

doi:10.1177/0002764209347633

Cited by 101 publications

(39 citation statements)

References 45 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Since interactive relationships are at the core of democracy, advocates of public diplomacy have highlighted two-way communication, dialogic relationship building, and mutual understanding. They have also cherished the Internet as a leveled playing field in order to cultivate peaceful and rational government-foreign public relationships [3], [18], [19]. On the one hand, it is hard to disregard the Internet's role in transforming the ways in which governments and foreign publics share information and deliberate international affairs.…”

Section: Introductionmentioning

confidence: 99%

The Paradox of Public Diplomacy on the Web: An Empirical Analysis on Interactivity and Narratives of Nation-States' Ministry of Foreign Affairs Web Sites

Lee

Wang²,

Hong³

2015

International Journal of Contents

View full text Add to dashboard Cite

show abstract

Section: Introductionmentioning

confidence: 99%

The Paradox of Public Diplomacy on the Web: An Empirical Analysis on Interactivity and Narratives of Nation-States' Ministry of Foreign Affairs Web Sites

Lee

Wang²,

Hong³

2015

International Journal of Contents

View full text Add to dashboard Cite

show abstract

“…The following year Allison and Monnington () lamented the continuing neglect of sport within the study of international relations. While the claim of relative neglect is still justified there have been signs in recent years of a growing interest in the role of sport in international relations (see for example, Jackson and Haigh ; Merkel ; L'Etang ; Ndlovu ; Berg et al. ).…”

Section: Sport and The Study Of International Relationsmentioning

confidence: 99%

Sports Mega-Events as Part of a Nation's Soft Power Strategy: The Cases of Germany (2006) and the UK (2012)

Grix

Houlihan²

2013

The British Journal of Politics and International Relations

170

View full text Add to dashboard Cite

The article discusses how states are increasingly using sports mega-events as part of their 'soft power' strategies • The limited literature on 'soft power' and sports mega-events fails to either explain the concept and how it pertains to sport or provide examples that operationalize the concept empirically. • Further research can build on the idea of sports mega-events being used for public diplomacy; the case of Germany, it could be argued, has led many 'emerging' states to seek to bid for and host such events. • We show how the UK-with a very different international image to Germany prior to 2006-engage in a different manner in its 'soft power' strategy. • Finally, the macro-level concept of 'soft power' offers at least a partial answer to the unanswered question (in the sports studies literature) of why states host sports 'megas'.The potential positive impact on a nation's image has moved from being a welcome consequence to a significant justification for investing in hosting sports mega-events. Mobilising Joseph Nye's concept of 'soft power' we empirically investigate Germany's strategic use of a sports 'mega' (the 2006 FIFA World Cup) to successfully alter their image among 'foreign publics'. We then analyse the example of the London 2012 Olympic and Paralympic Games for Britain's international prestige. For both cases we draw on and analyse official government documents and newspaper sources written before and after the Games. The findings reveal the stark contrast between Germany's and Britain's sport and 'soft power' strategies: the former undertook a long-term, well-planned and resourced approach to altering its poor international image; the latter appeared far less concerned about capitalising on the Olympics to enhance Britain's (seemingly robust) international image.

show abstract

“…The terms ‘public relations’, ‘communication management’, ‘corporate communications’ and ‘public affairs’ overlap even though a term may connote a particular emphasis; for example, ‘public affairs’ may imply work in a more political context, working with governmental publics (civil service, politicians and think tanks). Public relations concepts are also central to other practices such as public diplomacy, to international relations and state diplomacy, public and cultural diplomacy, corporate diplomacy and to inter‐cultural communication (Signitzer & Coombs, ; L'Etang, 1996, ; Signitzer & Wamser, , Szondi, , ). Public relations and related terms such as communication management, corporate communications, public affairs and integrated communications are 20th century terms associated with an occupation that has its roots in a variety of historical public communication practices.…”

Section: Definitionsmentioning

confidence: 99%

Public Relations: A Discipline in Transformation

L'Etang

2013

Sociology Compass

Self Cite

View full text Add to dashboard Cite

This article presents an overview of the evolution and emerging architecture of the public relations academic discipline. Key developments and debates are described, highlighting some of the major tensions and debates that have arisen. The scope of discussion proceeds through definitions, a consideration of historical contexts, evolution of public relations research, key approaches, an introduction to the remit of key journals, and finally, consideration as to emerging themes and possible futures. It is suggested that the increasing emphasis on historical, sociological and cultural themes is leading to an increasingly reflexive and diverse field.This article aims to give an overview of the evolution and emerging architecture of the public relations academic discipline, characterising key changes and developments and arguing that there is now an optimistic future on the horizon after a stultifying start. It therefore offers an overview of the historical (and to some degree methodological) development and debates in the field and syntheses key shifts and changes. The article describes the emergence of a long-standing organisationally focused paradigm in public relations and then recounts how that paradigm has been gradually eroded so that the field now incorporates a number of alternative approaches. Consequently, this article gives a flavour of the increasingly variable dishes on the public relations (PR) menu.The article begins with a discussion of definitional debates and then proceeds to a discussion of historical and cultural contexts that frame the practice globally. This is followed by a descriptive overview of the formative years of the discipline and central assumptions and concepts that emerged, subsequently counter-pointed with a discussion of critiques and alternative lines of enquiry.

show abstract

Public Relations and Diplomacy in a Globalized World: An Issue of Public Communication

Cited by 101 publications

References 45 publications

The Paradox of Public Diplomacy on the Web: An Empirical Analysis on Interactivity and Narratives of Nation-States' Ministry of Foreign Affairs Web Sites

The Paradox of Public Diplomacy on the Web: An Empirical Analysis on Interactivity and Narratives of Nation-States' Ministry of Foreign Affairs Web Sites

Sports Mega-Events as Part of a Nation's Soft Power Strategy: The Cases of Germany (2006) and the UK (2012)

Public Relations: A Discipline in Transformation

Contact Info

Product

Resources

About