“…Both in Norway and in Finland, social norms related to alcohol use have traditionally been restrictive (Lindeman, Karlsson & € Osterberg, 2013;Rossow & Storvoll, 2014), and alcohol policies among the strictest in the world (Brand, Saisana, Rynn, Pennoni, & Lowenfels, 2007). Compared to southern European countries, alcohol has been much less integrated into daily life, and rather been used as an intoxicant during weekends and on special occasions (Bye & Rossow, 2010;M€ akel€ a et al, 2012).…”