2004
DOI: 10.1126/science.1098254
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Public Information: From Nosy Neighbors to Cultural Evolution

Abstract: Psychologists, economists, and advertising moguls have long known that human decision-making is strongly influenced by the behavior of others. A rapidly accumulating body of evidence suggests that the same is true in animals. Individuals can use information arising from cues inadvertently produced by the behavior of other individuals with similar requirements. Many of these cues provide public information about the quality of alternatives. The use of public information is taxonomically widespread and can enhan… Show more

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Cited by 1,315 publications
(1,230 citation statements)
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References 55 publications
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“…, Aunger 2000b;Blackmore 1999;Boyd & Richerson 2005;Danchin et al 2004;Mace & Holden 2005;Mufwene 2001;Pagel & Mace 2004;Plotkin 2002b;Richerson & Boyd 2005;Runciman 2005;Shennan 2002;Wheeler et al 2002;Ziman 2000).…”
Section: Introductionmentioning
confidence: 99%
“…, Aunger 2000b;Blackmore 1999;Boyd & Richerson 2005;Danchin et al 2004;Mace & Holden 2005;Mufwene 2001;Pagel & Mace 2004;Plotkin 2002b;Richerson & Boyd 2005;Runciman 2005;Shennan 2002;Wheeler et al 2002;Ziman 2000).…”
Section: Introductionmentioning
confidence: 99%
“…One possible mechanism for changes in rank between pre-and post-fusion, such that only postfusion ranks reflected individuals' body sizes, is that aggressive interactions provide information regarding an individual's ability [26]. In this way, changes to group size and composition destabilize hierarchy structure previously maintained by external effects [14] and, as individuals re-establish hierarchies through aggressive interactions, they gain information regarding their relative competitive abilities.…”
Section: Discussionmentioning
confidence: 99%
“…Furthermore, plant synapses might represent the crucial structures that determine the integrity of individual plants by allowing their cells and organs to define and detect 'self ' and recognize 'nonself ' [13,49]. Last but not least, the plant synapse concept would explain why plants are able to use non-genetic 'public' information [50] transmitted between species boundaries [12,50] for their trial-and-error-navigated and experience-based behaviour [11,12]. Synapses might provide the information platform that confers the integrity and self-consciousness [13,49] to multicellular organisms.…”
Section: Discussionmentioning
confidence: 99%