Public face and private thrift in <scp>C</scp>hinese consumer behaviour

Lin, Li; Xi, Dong; Lueptow, Richard M.

doi:10.1111/ijcs.12023

Cited by 26 publications

(25 citation statements)

References 32 publications

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“…The above studies focused on collectivism/individualism as the dimension for examining consumers’ cultural differences. However, other studies suggested that consumers’ cultural difference can be tested with other concepts, for example face consciousness (Lin, Xi, and Lueptow, ; Qian, Abdur Razzaque, and Ah Keng, ; Zhou & Hui ), risk and uncertainty avoidance (Lim, Hu, Maynard, & Goddard, ; Vogt & Fesenmaier, ).…”

Section: Literature Reviewmentioning

confidence: 99%

An investigation into the perceptions of Chinese consumers towards the country‐of‐origin of dairy products

Rongbin

Ramsaran

Wibowo

2017

Int J Consumer Studies

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The dairy incident in 2008 influenced Chinese residents' attitudes towards domestic and foreign brands in the market. This paper highlights the strong consumer perceptions existing in the Chinese dairy market towards the country of origin of dairy products. Chinese residents generally believe dairy products from foreign countries are superior than those from China. A new theoretical framework is developed to explore the driving factors of country-of-effects and its corresponding impacts. Consumers' image of different countries and national stereotypes, consumer ethnocentrism and animosity, product familiarity and experience, product involvement and some cultural value differences were found to drive country-of-origin effects. These effects directly impact on consumer's perceived quality, brand awareness, brand association and loyalty towards the related goods in the market, then influence the brand equity of products from different countries. This study provides a better understanding of country-of-origin effects on consumer behaviour, and will help relevant domestic and foreign firms improve their business strategies in China. K E Y W O R D Sbaby formula scandal, consumer behaviour, China, country-of-origin effects, dairy market brand

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Section: Literature Reviewmentioning

confidence: 99%

An investigation into the perceptions of Chinese consumers towards the country‐of‐origin of dairy products

Rongbin

Ramsaran

Wibowo

2017

Int J Consumer Studies

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“…It reflects one's social selfesteem and the desire to be respected during interpersonal interactions (Ting-Toomey and Kurogi, 1998). As face describes one's wealth and prestige (Hwang, 1987;Zhang and Cao, 2010), people with strong face consciousness tend to pursue money and material wealth, regardless of how rich or poor, to enhance their reputation and social status (Wong and Ahuvia, 1998;Lin et al, 2013). Hence face makes the features of materialism stand out (Li and Su, 2007;Liao and Wang, 2009).…”

Section: Facementioning

confidence: 99%

“…While research has found that these Chinese traditional cultural values influence various consumer behaviours, such as customer satisfaction (Yau, 1994), online shopping (Wu et al, 2011), thrift and spending (Lin et al, 2013), purchase decisions (Liang and He, 2012) and gift giving (Yau et al, 1999;Joy, 2001;Qian et al, 2007), there is little research as to the effect of these values on materialism and desire for luxury products. While research has found that these Chinese traditional cultural values influence various consumer behaviours, such as customer satisfaction (Yau, 1994), online shopping (Wu et al, 2011), thrift and spending (Lin et al, 2013), purchase decisions (Liang and He, 2012) and gift giving (Yau et al, 1999;Joy, 2001;Qian et al, 2007), there is little research as to the effect of these values on materialism and desire for luxury products.…”

Section: Introductionmentioning

confidence: 99%

“…The history and development of China has meant that there are strong traditional cultural values (face, harmony, guanxi) co-existing with two opposing political ideologies (Maoism and Deng's theory), even in a one-party state. While research has found that these Chinese traditional cultural values influence various consumer behaviours, such as customer satisfaction (Yau, 1994), online shopping (Wu et al, 2011), thrift and spending (Lin et al, 2013), purchase decisions (Liang and He, 2012) and gift giving (Yau et al, 1999;Joy, 2001;Qian et al, 2007), there is little research as to the effect of these values on materialism and desire for luxury products.…”

Section: Introductionmentioning

confidence: 99%

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Traditional culture, political ideologies, materialism and luxury consumption inChina

Sun

D’Alessandro

Johnson

2014

Int J Consumer Studies

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China is now the second largest luxury market in the world. This study examines the effect of traditional Chinese cultural values and support for political ideologies on materialism and interest in luxury products. Results showed that both traditional Chinese cultural values (face, harmony and guanxi) and political ideology (Maoism vs. Deng's theory) influenced materialistic aspirations and interest in luxury products. This suggests that researchers should also consider the influence of political ideology as much as they consider cultural values, as many developing societies are in transition.

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“…Here, recent work has shown the significance beyond the Global North of classic theorisations of consumption, notably Veblen on the connections between status and conspicuous consumption, and of Bourdieu's (1984) highly influential account of distinction and taste in cultures of consumption (Hanser, 2008(Hanser, , 2010Gregson et al 2010;Podoshen et al 2011;Lin et al 2013).…”

Section: : Introductionmentioning

confidence: 99%

Making space for ethical consumption in the South

Gregson

Ferdous

2015

Geoforum

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Additional information:Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Abstract: This paper argues that, given the rapid growth in the middle classes across the Global South, debates about ethical consumption need to be reconfigured to admit these middle classes, not as a problem but as a possibility. It establishes the potential to constitute Southern consumption as a surface of mobilisation for ethical consumption and, through working from the specificities of the South in Bangladesh, demonstrates how within-South framings unsettle and challenge existing NorthSouth understandings of ethical consumption. The paper makes three specific contributions.(1) It shows how North-South conceptual understandings of ethical consumption as political consumption might be reworked to admit the South. (2) Through an examination of the Rana Plaza disaster in Bangladesh it demonstrates the absence of a politics of consumer responsibility amongst the Bangladeshi middle classes, and suggests how a politics of responsibility might be forged, through paying attention to Southern brands and supply chains. (3) Through an examination of the Aarong retail brand of the corporate NGO BRAC, the paper shows that ethical consumption exists in Bangladesh, not as ethical consumption but as ordinary consumption with ethical effects. The paper concludes by considering the wider implications of these findings for furthering academic and practitioner debate.

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Public face and private thrift in Chinese consumer behaviour

Cited by 26 publications

References 32 publications

An investigation into the perceptions of Chinese consumers towards the country‐of‐origin of dairy products

An investigation into the perceptions of Chinese consumers towards the country‐of‐origin of dairy products

Traditional culture, political ideologies, materialism and luxury consumption inChina

Making space for ethical consumption in the South

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