Public driven and public perceptible innovation of environmental sector

Gere, Attila; Zemel, Ryan; Papajorgij, Petraq; Radványi, Dalma; Moskowitz, Howard R.

doi:10.1016/b978-0-12-817382-4.00003-4

Cited by 8 publications

(8 citation statements)

References 18 publications

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“…BimiLeap ® clusters the participants into two groups, then into three groups, where these groups are referred to as "Mind-Sets". Each Mind-Set represents different patterns of thinking based on the topic of the study [44]. This study focused on the Mind-Sets identified after clustering into two groups, as the sample size for each study conducted in each country was relatively small (about n = 100).…”

Section: Discussionmentioning

confidence: 99%

Use of Preference Analysis to Identify Early Adopter Mind-Sets of Insect-Based Food Products

Gere

Chy³

et al. 2022

Sustainability

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Insects may potentially provide an alternative protein source. However, consumers may not easily accept insects due to feelings of disgust. Therefore, identifying early adopters of insect-based food products may determine their future acceptance. This study was conducted to (1) identify early adopter Mind-Sets of insect-based food products, (2) determine product features early adopters would prefer in an insect-based food product, and (3) determine differences in Mind-Sets in different countries. Two studies were distributed online in the US and the Philippines. The first study included information about insects, while the second study had no information on insects. The experimental design included elements, or product features, regarding insect-based products that participants evaluated. Preference Analysis was used to segment the participants into Mind-Sets. Based on the results, participants neither liked nor disliked the elements used. Participants in the studies without insect information were found to have higher liking when comparing liking. Participants who were aware of the study being about insects may have had less interest when evaluating the elements, as the response times between the US studies were significantly different (p < 0.05). The role of information and segmentation of the participants demonstrates the importance of experimental design when using Preference Analysis.

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Section: Discussionmentioning

confidence: 99%

Use of Preference Analysis to Identify Early Adopter Mind-Sets of Insect-Based Food Products

Gere

Chy³

et al. 2022

Sustainability

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“…The experimental design enables, compared to typical observational studies, higher variation, randomization, analysis of co-variance and control reducing biases [ 42 ]. Since our reality is complex, encompassing many stimuli that may interact with one another, we utilized a conjoint-based experimental design well acknowledged in both academia and industry for uncovering the power of messages in a great variety of topics [ 43 , 44 ]. We applied the conjoint-based experimental design to uncover the power of specific messages as drivers of patient satisfaction with communication exchanges with clinicians in the ED.…”

Section: Methodsmentioning

confidence: 99%

Personalized Communication with Patients at the Emergency Department—An Experimental Design Study

Gabay

Gere

Zemel³

et al. 2022

JPM

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Communication of clinicians at the emergency department is a barrier to patient satisfaction due to lack of human connection, lack of control over the situation, low health literacy, deficient information, poor support at a time of uncertainty all affecting perceived quality of care. This explorative study tests drivers of patient satisfaction with communication of clinicians at the emergency department. The sample comprises 112 Americans from the New York greater area, who visited an emergency department in the past year. A conjoint-based experimental design was performed testing six messages in six categories. The categories encompass acknowledged aspects of communication with health providers enabling to compare among them when exploring communication at the ED by patient preferences. Respondents rated messages by the extent to which it drives their satisfaction with communication of clinicians at the emergency department. Based on the similarity of patients’ response patterns to each message, three significantly distinct mindsets of patient preferences regarding communication exchanges with clinicians at the emergency department emerged. Different conduct and communication messages drive the satisfaction of members of each mindset with the communication of clinicians at the emergency department. The strong performing messages for one mindset are irrelevant for members of other mindsets. Clinicians may identify the patient-belonging to a mindset and communicate using mindset-tailored messages. This novel strategy may enable clinicians to implement patient-centered communication, by mindset, promoting patient satisfaction and enabling clinicians to better cope with patients in the chaotic emergency department environment.

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“…With 261 respondents, this study covers 5186 possible combinations of messages. The structure of each vignette (e.g., the presence and absence of each of the 16 answers for each vignette) is stored in a binary table which is available for download once the study is closed [51]. Respondents read the vignette and rated it as a whole, on a scale from 1 to 9 by answering the rating question 'What is your agreement with these sentences for compliance with social distancing?…”

Section: Methodsmentioning

confidence: 99%

Rapid discovery of optimal messages for behavioral intervention: the case of Hungary and Covid-19

Gabay¹,

Gere²,

Fehér³

et al. 2021

Heliyon

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The right messaging plays an important role in the fight against the spread of COVID-19. The present study aims at uncovering the way people think about governmental measures against COVID-19. Two hundred and sixteen Hungarians participated in this on-line study. A conjoint-based experimental design was used to reveal the power of messages as drivers of voluntary social distancing based on the perceived risk of COVID-19, the ways to practice social distancing and to assure it, and preferences regarding the communicator of the social distancing policy. Results revealed three major mindsets: Pandemic observers, Order-followers, and Health-conscious. Members of each mindset respond differently to messages. To enhance compliance with social distancing and contain the virus, we suggest using the prediction tool we developed to identify the belonging of people or groups in the population to mindsets in the sample and address people using effective mindset-tailored messaging.

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Public driven and public perceptible innovation of environmental sector

Cited by 8 publications

References 18 publications

Use of Preference Analysis to Identify Early Adopter Mind-Sets of Insect-Based Food Products

Use of Preference Analysis to Identify Early Adopter Mind-Sets of Insect-Based Food Products

Personalized Communication with Patients at the Emergency Department—An Experimental Design Study

Rapid discovery of optimal messages for behavioral intervention: the case of Hungary and Covid-19

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