Public Diplomacy and City Diplomacy: Analysis on the Case of City Branding in Berlin

Hee, Kim Joo

doi:10.18327/jias.2021.1.25.1.269

Cited by 1 publication

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“…Lastly, regarding the implications for the mediascape in Africa in general, South African audiences are distinct from K-audiences in other African nations. For instance, while a large share of audiences in Africa was initially formed via Korean television dramas aired on traditional media, which were provided free of charge by the Korean government, South African audiences were established in the digital environment due to the country's advanced and capitalized media industry (YM Kim, 2020; S Kim, 2021). Nonetheless, I cautiously assume that the paradox of the digital experience in other African countries is similar, since the fans in these nations have now moved to digital platforms and Africa is experiencing slow physical inclusion across the continent.…”

Section: Discussionmentioning

confidence: 99%

Almost South–South solidarity: The frustration of K-pop fans (but not true fans) in South Africa

Kim

2023

International Journal of Cultural Studies

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This article illuminates the contours of digitalization in a less studied light of emotion. Based primarily on interviews of South African audiences consuming Korean digital creative contents, the research illustrates their affective responses, such as empathy and collective pride but also frustration. A particular focus goes to highly educated audiences characterized by the #RhodesMustFall movement in South Africa. Grounded in a theoretical framework which combines notions of distinction in cultural sociology and South–South solidarity in international relations, this study explains how K-pop fans in South Africa become holders of highbrow empathy trapped in the loop between digital connection and physical marginalization. In the hollow loop, South African audiences are distinctively invited to become fans yet prevented from advancing their own modes of cultural appropriation. While the international visibility of Korean creative contents may bring collective pride to fans in South Africa, they struggle to find their place in return.

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Section: Discussionmentioning

confidence: 99%

Almost South–South solidarity: The frustration of K-pop fans (but not true fans) in South Africa

Kim

2023

International Journal of Cultural Studies

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Public Diplomacy and City Diplomacy: Analysis on the Case of City Branding in Berlin

Cited by 1 publication

References 0 publications

Almost South–South solidarity: The frustration of K-pop fans (but not true fans) in South Africa

Almost South–South solidarity: The frustration of K-pop fans (but not true fans) in South Africa

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