Public Communication Model of the Sidoarjo Regency Government in Facing the New Normal Covid-19

Hariyanto, Didik; Dharma, Ferry Adhi; Sukmana, Hendra

doi:10.22515/al-balagh.v6i2.3510

Cited by 7 publications

(1 citation statement)

References 14 publications

(18 reference statements)

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“…Blue Bird Tbk melakukan berbagai aktivitas untuk mengenalkan kesadaran merk di tengah masyarakat. Because The failure to manage communication caused the public not to understand information accurately (Hariyanto, Dharma, & Sukmana, 2021). Dengan melakukan aktivitas marketing public relations, PT.…”

Section: Pendahuluanunclassified

Strategi PT. Bluebrid Tbk dalam Menghadapi Persaingan Taksi Online Melalui Marketing Public Relations

Masdarul Mawahib,

Hariyanto

2023

SLJIL

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Online transportation has become a new alternative for people due to its efficiency and effectiveness. Some transportation services that have been around for a while have also transformed their booking systems to online platforms. One of the transportation companies that has revolutionized its booking process is PT. Blue Bird Tbk, which is still a popular choice among the public. Blue Bird is not just a company; it has become a lifestyle for many people. Although PT. Blue Bird Tbk does not offer motorbike services like PT. Go-Jek, PT. Grab, and MAXIM, its presence still poses competition for other online transportation services. In such a competitive landscape, companies need to establish a strong brand presence among the public. Marketing public relations play a crucial role in introducing the brand to the public. The focus of this research is PT. Blue Bird Tbk's strategy in dealing with the competition from online taxi services through marketing public relations. The research utilizes the theory of the PR marketing mix by Thomas L. Harris, which employs the concept of 'P.E.N.C.I.L.S.' This study adopts a qualitative research method with a descriptive case study approach, collecting data through interviews supplemented with additional data. Marketing public relations activities serve as marketing strategies through 7 PR marketing strategies, including publicity activities, creating engaging events, fostering good relationships with the community, establishing partnerships with other companies, building a positive image, and providing services with new features added to their network for the public. All of these are steps or strategies employed by PT. Blue Bird Tbk to provide the best service and strengthen brand awareness for PT. Blue Bird Tbk.

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Section: Pendahuluanunclassified

Strategi PT. Bluebrid Tbk dalam Menghadapi Persaingan Taksi Online Melalui Marketing Public Relations

Masdarul Mawahib,

Hariyanto

2023

SLJIL

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Interpersonal Communication of the Save Street Child Community in Empowering Street Children in Sidoarjo Regency

Permana

Hariyanto²

2022

Ind. Jour. Cul. Comm. Dev

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This study examines how the interpersonal communication of the save street child community in empowering street children in Sidoarjo Regency. This research uses interpersonal communication theory with De Vito's educational approach. The purpose of this research is to find out how interpersonal communication between SSC community members in empowering street children in Sidoarjo Regency. The research is descriptive and the research method used is qualitative by using endid interview data collection. The results of research conducted on interpersonal communication of the save street child community in empowering street children in Sidoarjo Regency, showed that there was a positive attitude in the SSC community, being open to each other and the communication was also reciprocal. This is also in line with the communication between community members and street children and vice versa. In an effort to empower the SSC community, they first approach street children by giving milk, and the SSCS community also tries to make street children pay attention to the importance of education for street children, by establishing a program of non-formal teaching activities.

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Analysis of Acceptance of Public Service Advertisements on News Coverage Impressions in Implementing 3M to Break the Chain of Transmission of Covid-19

Fatmawati

Hariyanto

2023

Ind. Jour. Cul. Comm. Dev

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Public Service Advertising is an advertisement that is non-profit and seeks to obtain social benefits in society. In public service advertisements, the aim is only to convey information so that people do positive things. Public Service Advertisement aired by Liputan 6 SCTV in Implementing 3 M to Break the Covid-19 Transmission Chain. This study has several indicators, namely Sender, Message, Channel and Receiver. This research was conducted on seven students of Communication Science, Muhhamadiyah University, Sidoarjo. This researcher uses a qualitative descriptive method. with data collection in the form of a Group Discussion Forum. In this study using the SMCR theory of David K. Berlo. The results that researchers can show that public service advertisements must be packaged in an attractive, simple, informative fact and actual. In a subject matter that occurs and is fundamental. Therefore, the addition of interesting animations and ideas can add a non-monotonous impression to public service advertisements. So in the process of receiving the message will respond to an information depending on each individual.

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Public Communication Model of the Sidoarjo Regency Government in Facing the New Normal Covid-19

Cited by 7 publications

References 14 publications

Strategi PT. Bluebrid Tbk dalam Menghadapi Persaingan Taksi Online Melalui Marketing Public Relations

Strategi PT. Bluebrid Tbk dalam Menghadapi Persaingan Taksi Online Melalui Marketing Public Relations

Interpersonal Communication of the Save Street Child Community in Empowering Street Children in Sidoarjo Regency

Analysis of Acceptance of Public Service Advertisements on News Coverage Impressions in Implementing 3M to Break the Chain of Transmission of Covid-19

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