The paper examines the impact of the pandemic on the insurance market. Analyzing and identifying various "thin spots" of the insurance business in the world, a number of solutions and innovations are presented that need to be gradually introduced to maintain sustainability. The proposed article examines in detail the dynamics of insurance of various types, mainly those that are very often used in everyday life, during financial turmoil. At the end of the article, the results are summarized, proving the importance of the development of insurance and its ability to survive in difficult times.